Brand & messaging
Brand mascot design template
Create a character concept with a recognizable personality and silhouette. Customize the creative brief and style settings.
Use this design briefEditable starter · English content
Design goal
Create a character concept with a recognizable personality and silhouette.
Inside the template
Your starting brief
Create a mascot direction for [your brand]. Describe the audience, personality, and role of the character. Specify pose, expression, distinguishing features, and the first intended application.
Style settings
- Distinct silhouette
- Expressive face
- Brand appropriate
Design assets are visuals such as packaging, logos, or ad images. This brief helps you create them; finished artwork is not included.
How to use this starter
- When should I use this design brief?
- Use this when you want to create a character concept with a recognizable personality and silhouette.
- What should I customize before starting?
- Describe the audience, personality, and role of the character. Specify pose, expression, distinguishing features, and the first intended application.
- What should I review in the artwork?
- Check readability at the intended size and consistency with the existing identity. Develop the final reusable artwork after choosing a direction.
- What opens when I use this template?
- The design editor with the creative brief and style settings shown here. The template contains no finished artwork. Replace the placeholders, then generate or upload your own visuals.
Put your design in front of an audience
Explore a related starter or browse the full collection.