Design brief templates for research-ready visuals

Start a creative brief for packaging, labels, logos, brand identities, app icons, product images, ads, or thumbnails. Customize the brief and style settings, create your visuals, then bring the directions you want to evaluate into a concept test.

50 templates in Design

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Templates that interview people

A template is the first question. The AI asks the rest.

Ads & campaigns

Brand & messaging

Content & publishing

E-commerce

Packaging & retail

Product & offers

Web & apps

Frequently asked questions

What are design assets?
Design assets are the visuals you use to communicate an idea: a package, logo, app icon, product image, or ad. In research, these are the materials participants can view and give feedback on.
What is included in a design template?
These starters contain a creative brief, a design goal, and style settings for the design editor. They do not include finished artwork. Add your brand, product details, dimensions, and exact copy, then generate or upload your visuals.
How is a design brief different from a concept test?
A design brief helps you create the material. A concept test helps you evaluate it with an audience using comparison questions and ratings. You can start with either, depending on whether you already have the visuals you need.
Are generated designs ready for production?
Treat generated designs as concepts to review and refine. Check text and product accuracy, then prepare the final files for the intended use, including any physical dimensions, print specifications, or platform requirements.