Design brief templates for research-ready visuals
Start a creative brief for packaging, labels, logos, brand identities, app icons, product images, ads, or thumbnails. Customize the brief and style settings, create your visuals, then bring the directions you want to evaluate into a concept test.
50 templates in Design
Ads & campaigns
Recruitment ad design
Create a hiring graphic that makes the role and application step clear. Customize the creative brief and style settings.
View templateWebinar promotion design
Create an invitation graphic with a clear topic and attendance details. Customize the creative brief and style settings.
View templateEvent poster design
Create a poster that communicates what, when, and where clearly. Customize the creative brief and style settings.
View templateSale promotion design
Create a promotion that communicates the real offer and its limits. Customize the creative brief and style settings.
View templateEmail header design
Create a header image that introduces the email's main message clearly. Customize the creative brief and style settings.
View templateDisplay banner design
Create a compact ad composition that communicates the offer at a glance. Customize the creative brief and style settings.
View templateStory ad design
Create a vertical creative direction that preserves the message under interface overlays. Customize the creative brief and style settings.
View templateSocial feed ad design
Create a feed composition with one clear benefit and action. Customize the creative brief and style settings.
View templateAd creative
Start an ad creative brief with a headline, product image, and call to action for your campaign.
View templateBrand & messaging
Social profile avatar
Create a profile image that remains recognizable in small circular crops. Customize the creative brief and style settings.
View templateBrand mascot design
Create a character concept with a recognizable personality and silhouette. Customize the creative brief and style settings.
View templateIcon set design
Develop a coherent direction for icons that need to work together. Customize the creative brief and style settings.
View templateBrand moodboard
Explore a visual atmosphere before committing to a full identity. Customize the creative brief and style settings.
View templateLetterhead design
Create a branded document surface that keeps correspondence readable. Customize the creative brief and style settings.
View templateBusiness card design
Make the person, organization, and contact details easy to recognize. Customize the creative brief and style settings.
View templateBrand identity design
Start a coordinated direction for your logo, colors, typography, and sample brand applications.
View templateLogo design
Start a logo creative brief with a brand name, personality, and requirements for small and large uses.
View templateContent & publishing
Infographic design
Create an explanatory visual direction that makes the supplied information easier to follow. Customize the creative brief and style settings.
View templateNewsletter masthead design
Create a recognizable publication header that can recur across issues. Customize the creative brief and style settings.
View templatePodcast cover design
Create cover artwork that communicates the show's subject and personality. Customize the creative brief and style settings.
View templateBook cover design
Explore a cover direction that signals the genre and keeps the title readable. Customize the creative brief and style settings.
View templateYouTube thumbnail design
Start a thumbnail brief with a clear focal point, readable text, and an accurate promise about the video.
View templateE-commerce
Product size guide design
Create a guide layout that helps customers interpret the supplied sizing information. Customize the creative brief and style settings.
View templateProduct comparison graphic
Create a comparison layout that helps shoppers understand real product differences. Customize the creative brief and style settings.
View templateE-commerce product image
Start a product-image brief that shows the item clearly with an accurate, focused composition.
View templatePackaging & retail
Product hangtag design
Create a compact tag that communicates the product's key information. Customize the creative brief and style settings.
View templateRestaurant menu design
Create a menu direction that keeps choices and prices easy to compare. Customize the creative brief and style settings.
View templateRetail display design
Explore a display direction before preparing installation specifications. Customize the creative brief and style settings.
View templateProduct instruction insert
Create a visual instruction concept to review against the actual product. Customize the creative brief and style settings.
View templateThank-you insert design
Create an insert that feels relevant to receiving and using the order. Customize the creative brief and style settings.
View templateCosmetic label design
Explore a label that distinguishes the product and its intended use. Customize the creative brief and style settings.
View templateFood label design
Explore a food label layout using verified copy and accurate product cues. Customize the creative brief and style settings.
View templateJar label design
Create a readable front hierarchy on a curved container. Customize the creative brief and style settings.
View templateBottle packaging design
Explore a bottle presentation that communicates the product accurately. Customize the creative brief and style settings.
View templatePouch packaging design
Explore front-of-pouch hierarchy that makes the product and variant clear. Customize the creative brief and style settings.
View templateShipping box design
Make the delivery recognizable without obscuring operational information. Customize the creative brief and style settings.
View templateSubscription box design
Create a repeatable package direction that connects multiple deliveries. Customize the creative brief and style settings.
View templateProduct label design
Start a label brief with clear product information, visual hierarchy, and space for required copy.
View templatePackaging design
Start a packaging creative brief with a product hierarchy, brand direction, and room for required copy.
View templateProduct & offers
Loyalty card design
Create a card customers can understand and staff can use consistently. Customize the creative brief and style settings.
View templateCourse promotion graphic
Help prospective learners recognize the course's intended level and outcome. Customize the creative brief and style settings.
View templateService overview graphic
Explain what the service includes and how a customer gets started. Customize the creative brief and style settings.
View templateProduct bundle image
Make the bundle contents easy to understand before purchase. Customize the creative brief and style settings.
View templateFeature announcement graphic
Communicate what changed and why an existing user might care. Customize the creative brief and style settings.
View templateProduct concept card
Make an early product idea concrete enough for audience feedback. Customize the creative brief and style settings.
View templateWeb & apps
Empty state illustration
Make the empty state approachable while supporting a useful next action. Customize the creative brief and style settings.
View templateOnboarding illustration
Support a clear first step without adding distracting visual detail. Customize the creative brief and style settings.
View templateApp store screenshot design
Create a screenshot direction that explains one useful app capability. Customize the creative brief and style settings.
View templateLanding page hero graphic
Create a visual that supports the landing-page message without competing with it. Customize the creative brief and style settings.
View templateApp icon design
Start an icon brief focused on a clear silhouette, category relevance, and small-size recognition.
View templateFrequently asked questions
- What are design assets?
- Design assets are the visuals you use to communicate an idea: a package, logo, app icon, product image, or ad. In research, these are the materials participants can view and give feedback on.
- What is included in a design template?
- These starters contain a creative brief, a design goal, and style settings for the design editor. They do not include finished artwork. Add your brand, product details, dimensions, and exact copy, then generate or upload your visuals.
- How is a design brief different from a concept test?
- A design brief helps you create the material. A concept test helps you evaluate it with an audience using comparison questions and ratings. You can start with either, depending on whether you already have the visuals you need.
- Are generated designs ready for production?
- Treat generated designs as concepts to review and refine. Check text and product accuracy, then prepare the final files for the intended use, including any physical dimensions, print specifications, or platform requirements.