Brand & messaging
Brand positioning test template
Identify a positioning direction that feels relevant and distinct. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Identify a positioning direction that feels relevant and distinct.
Target audience
[Buyers who consider products in your category]
Inside the template
Your starting brief
Compare positioning statements for [your brand]. Show the same product facts and vary the audience promise or reason to choose the brand. Use a neutral text layout.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which statement gives this brand a clearer role in your life, and why?
- Who do you think this brand is for?
- How does it differ from alternatives you know?
- Which part needs evidence or explanation?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Audience fit
- Perceived distinctiveness
- Credibility
How to use this starter
- When should I use this concept test?
- Use this when you need to identify a positioning direction that feels relevant and distinct.
- What should I customize before starting?
- Show the same product facts and vary the audience promise or reason to choose the brand. Use a neutral text layout. Recruit buyers who consider products in your category.
- How should I use the feedback?
- Read the explanations alongside preference to understand meaning and brand fit. Audience reactions do not establish name or trademark availability.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
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