Brand & messaging
Business name test template
Choose a business name with appropriate category and personality associations. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a business name with appropriate category and personality associations.
Target audience
[Potential customers in your intended market]
Inside the template
Your starting brief
Compare names for [your business]. Use identical text cards and the same business description. Verify spelling and avoid adding a logo to only one name.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which name better fits this business, and why?
- What kind of business would you expect from this name?
- How would you pronounce or spell it after hearing it?
- What associations could cause confusion?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Category fit
- Ease of understanding
- Name appeal
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a business name with appropriate category and personality associations.
- What should I customize before starting?
- Use identical text cards and the same business description. Verify spelling and avoid adding a logo to only one name. Recruit potential customers in your intended market.
- How should I use the feedback?
- Read the explanations alongside preference to understand meaning and brand fit. Audience reactions do not establish name or trademark availability.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.