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Conference Evaluation & Attendee Experience Survey

Captures how attendees rated sessions, speakers, networking, and logistics, plus their likelihood to return or recommend — with an AI follow-up interview that digs into the single moment or gap that most shaped their overall verdict. Built for event and community teams planning next year's agenda and budget.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for spending time at the conference with us! Your responses are completely confidential and anonymized. We'd love your honest take on how it went — this takes about 5 minutes and directly shapes next year's agenda, speakers, and logistics.

Q02
Multiple ChoiceRequired

Which best describes your role at this conference?

  • First-time attendee
  • Returning attendee
  • Speaker or panelist
  • Sponsor or exhibitor
  • Staff or volunteer
Q03
Opinion ScaleRequired

How likely are you to recommend this conference to a colleague in your field?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q04
MatrixRequired

How would you rate each part of the conference experience?

6 rows × 5 columns
  • Keynote speakers
  • Breakout sessions
  • Networking opportunities
  • Venue and logistics
  • Food and beverage
  • +1 more
Columns: Poor · Fair · Good · Very good · Excellent
Q05
Best–Worst Trade-off (MaxDiff)Required

Thinking about next year's agenda, which of these session topics matter most to you and which matter least? (Template note: replace with your own conference tracks or topics before launching.)

  • (Replace with Topic A)
  • (Replace with Topic B)
  • (Replace with Topic C)
  • (Replace with Topic D)
  • (Replace with Topic E)
  • (Replace with Topic F)
  • (Replace with Topic G)
Pick best & worst per setBest:Most valuable to meWorst:Least valuable to me
Q06
Multiple Choice

If we ran this conference again next year, which format would you prefer?

  • In person only
  • Virtual only
  • Hybrid (in person with a virtual option)
  • No preference
Q07
AI Interview

Probe the reasoning behind the respondent's recommendation score: ask what single session, speaker, or interaction most shaped that score, and whether it was a highlight or a letdown. Anchor on whichever aspect they rated lowest in the ratings grid and ask what specifically fell short and what would have fixed it. If they gave a high recommendation score, ask what almost kept them from giving a higher one. Close by asking what one change would most increase their likelihood to attend again.

Q08
Long Text

Is there anything else you'd like the organizing team to know — a suggestion, a standout moment, or something we should fix?

Q09
Message

Last few questions are optional and just help us understand who attended.

Q10
Multiple Choice

Which industry best describes your work?

  • Technology
  • Healthcare
  • Education
  • Finance
  • Nonprofit / Government
  • Other
  • Prefer not to say
Q11
Multiple Choice

How many years have you attended this conference, including this year?

  • This is my first year
  • 2-3 years
  • 4-6 years
  • 7 or more years
  • Prefer not to say
Q12
Message

That's everything — thank you! Your feedback goes straight to the organizing team and will directly inform next year's sessions, speakers, and format.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond static ratings with an AI follow-up interview that probes the single moment or gap that most shaped each attendee's recommendation score, not just the score itself.
  • Covers the full picture event teams need for next year's planning: a session/speaker/networking/logistics matrix, max-diff ranking of future topics, and a format preference question, alongside recommend-likelihood.
  • Separates required feedback from optional demographic questions (role, industry, years attended) with clear chat-message transitions, keeping the survey feeling conversational rather than like a form.
  • Ends with an open-ended long-text question so organizers can capture suggestions or praise that fixed-choice questions would miss, then rolls everything into an auto-generated report.

Jotform

Conference Evaluation Form Template

A ready-to-use, customizable conference evaluation form built on Jotform's drag-and-drop form builder. It's a static template meant for quick deployment and covers standard rating-scale questions, but it doesn't adapt to individual responses. Good for teams wanting a fast, no-frills form rather than deeper qualitative insight.

What it does well

  • Easy to customize and deploy quickly via drag-and-drop builder
  • Familiar, simple form format that respondents can complete fast
  • Part of a broad template library so it's easy to find alongside related event forms

Where it falls short

  • Fixed question set with no adaptive follow-up to explore why a rating was given
  • No transparent, publishable methodology for how responses are scored or interpreted
  • No built-in report generation tying qualitative comments to quantitative scores

QuestionPro

Conference Evaluation Survey Questions + Sample Questionnaire Template

A sample questionnaire paired with guidance on conference evaluation survey questions, functioning partly as an educational resource and partly as a usable template. It offers a solid question bank for sessions, speakers, and logistics but is a static instrument once deployed. Best suited to teams who want question ideas alongside a template rather than an adaptive interview experience.

What it does well

  • Provides both example questions and survey-writing guidance in one place
  • Backed by QuestionPro's broader survey analytics and reporting platform
  • Covers common evaluation dimensions like sessions, speakers, and logistics

Where it falls short

  • Static question list with no adaptive AI probing into individual responses
  • Presented largely as a guide/sample rather than a single fielding-ready survey flow
  • No transparent per-response quality scoring or prompt-level methodology disclosed

Typeform

Conference Evaluation Survey Template

A conversational, one-question-at-a-time survey template built on Typeform's polished UI. It delivers a pleasant respondent experience for standard conference feedback questions but, like other form-based tools, asks the same fixed questions of everyone. Suited to teams who value design and simplicity over deeper follow-up.

What it does well

  • Clean, conversational one-question-at-a-time interface
  • Strong design and branding customization typical of Typeform
  • Easy to share and embed for quick attendee response collection

Where it falls short

  • No adaptive follow-up questioning — every respondent sees the same fixed flow
  • No voice AI interview option or guided screen-share tasks
  • No automated quality scoring or transparent AI prompt methodology

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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