Consumer Personalization Comfort, Privacy & Fatigue Assessment

Welcome! This survey explores your experiences with personalized content and offers from companies—things like tailored recommendations, targeted ads, and customized emails. It should take approximately 8–10 minutes. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers; we are simply interested in your honest opinions.

In the past 30 days, have you noticed content or offers that seemed tailored specifically to you?

• Yes, multiple times
• Yes, once or twice
• Not that I recall

Where have you noticed personalized content or offers in the past 30 days? Select all that apply.

• Email
• Website banners or recommendations
• Mobile app
• Social media ads or posts
• Search ads
• In-store or receipt coupons
• SMS or push notifications
• Streaming services
• Other

Overall, how comfortable are you with companies personalizing content or offers for you?

How valuable do you find personalized content or offers in your day-to-day life?

I am willing to share some personal data if it means I receive more relevant content and offers.

I trust most companies to use my personal data responsibly when personalizing content.

Personalized content often feels intrusive rather than helpful to me.

Which potential benefits of personalization matter most to you? Select all that apply.

• Saves me time
• Surfaces relevant products or content
• Reduces irrelevant messages
• Better discounts or rewards
• Helps me discover new things
• Feels more personal and tailored
• None of these
• Other

Which channel do you most prefer for receiving personalized offers?

• Email
• SMS or text message
• Mobile app notification
• On the website when I log in
• Social media
• In-store or on receipt
• Browser notifications
• No preference
• None — I prefer not to receive personalized offers

What concerns, if any, do you have about personalization? Select all that apply.

• Too much data collected about me
• Feeling tracked across sites or apps
• Inaccurate assumptions about me
• Seeing less variety of content (filter bubble)
• Too many messages or notifications
• Data shared with third parties
• Security or data breach risks
• Difficulty controlling or opting out
• None
• Other

Rank the following potential deal-breakers from biggest concern (top) to least concern (bottom).

1. Using sensitive data (e.g., health or finance)
2. Sharing my data with third parties
3. Personalized pricing (charging me more)
4. Messages that follow me across sites
5. Using my friends or contacts to target me
6. Predicting things I haven't explicitly shared

Which of the following data types would you be comfortable with a company using to personalize your experience? Select all that apply.

• Basic demographics (age range, region)
• Past purchases
• On-site or in-app browsing behavior
• Interests I explicitly selected
• Device type
• Location (city-level)
• Precise location (GPS)
• Contacts or friends list
• Health or financial information
• Search history
• None of the above

Do you actively adjust settings to limit or control how companies personalize content for you?

• Yes, often
• Sometimes
• Rarely
• Never
• I wasn't aware of these settings

Which of the following privacy or personalization controls have you used? Select all that apply.

• Turn off ad personalization (Google, Meta, etc.)
• Limit ad tracking in device settings
• Decline or manage cookies
• Unsubscribe from marketing emails
• Use private browsing or ad blockers
• Adjust app permissions (location, contacts, etc.)
• Request data deletion or opt out of data sale/sharing
• Other

What is the maximum number of personalized marketing emails per week you would find acceptable?

• 0 (none)
• 1
• 2
• 3
• 4
• 5
• 6–10
• More than 10
• I don't mind any amount

What is the maximum number of personalized app push notifications per week you would find acceptable?

• 0 (none)
• 1
• 2
• 3
• 4
• 5
• 6–10
• More than 10
• I don't mind any amount

Which of the following personalization practices would cross a line for you? Select all that apply.

• Referencing my precise location within the last hour
• Using private messages to target me
• Using health information for ads
• Using my microphone or camera for targeting
• Referencing a recent life event obtained from a data broker
• Charging different prices based on my profile
• Ads that follow me after viewing a competitor's site
• None of these
• Other

Rank the following aspects of personalization from most important to you (top) to least important (bottom).

1. Relevance of content and offers
2. Control and transparency over my data
3. Privacy protection
4. Discounts and savings
5. Fewer messages overall
6. Discovery of new products and ideas

Describe a recent moment when personalization felt especially helpful—or unsettling—and why.

We'd like to understand your personalization experiences in more depth. An AI moderator will ask you a couple of follow-up questions about your comfort levels and boundaries with personalized content.

Based on your responses in this survey, please share any additional thoughts or feelings about personalization, privacy, or messaging frequency.

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

In which region do you currently live?

• United States
• Canada
• United Kingdom
• European Union / EEA
• Australia or New Zealand
• India
• Southeast Asia
• East Asia
• Central Asia
• Middle East / North Africa
• Sub-Saharan Africa
• Latin America / Caribbean
• Other
• Prefer not to say

What is the highest level of education you have completed?

• Less than high school
• High school or equivalent
• Some college, no degree
• Associate degree
• Bachelor's degree
• Graduate or professional degree
• Other
• Prefer not to say

What is your current employment status?

• Full-time
• Part-time
• Self-employed
• Student
• Homemaker / caregiver
• Retired
• Not currently employed
• Prefer not to say

Thank you for completing this survey! Your feedback helps us understand where personalization adds value and where it should be adjusted. Your responses are confidential and will be reported only in aggregate.