Social Media Content Consent & Comfort Survey

Thanks for taking a few minutes on this! We want to understand how you feel about brands reusing things you post on social media — your honest take helps us set fairer rules. Your responses are completely confidential and anonymized. About 4-5 minutes.

In the last 12 months, have you tagged, reviewed, or mentioned a brand on social media?

• Yes, more than once
• Yes, once
• No, never
• Not sure

Overall, how comfortable are you with brands resharing content you post publicly (photos, reviews, comments) without asking you each time?

How comfortable would you be with a brand doing each of the following with something you posted?

What would make you more willing to let a brand reuse your content? (Select all that apply)

• Being asked directly before each use
• Getting credit or a tag back
• Some form of compensation or discount
• Knowing exactly where it will appear
• Being able to revoke permission later
• Nothing — I'm fine either way

Rank these factors by how much they matter when deciding whether to give a brand permission to reuse your content.

1. Getting credit/attribution
2. Being compensated
3. Understanding where it will be used
4. Trusting the brand generally
5. Ability to withdraw consent later

Have you ever asked a brand to remove or stop using your content?

• Yes, and they complied
• Yes, but they didn't comply
• No, never had to
• No, but I've considered it

Reconstruct the respondent's most vivid experience with brand consent around their social media content — ideally the moment they felt uncomfortable, declined, or asked for removal. Ask exactly what the brand did or didn't ask, how the request (if any) was worded, and what a better process would have looked like. If they've never had an issue, probe what a bad scenario would look like for them so we can spot risks before they happen.

Which method would you most prefer for a brand to get your consent before reusing content?

• A direct message or comment asking permission
• A checkbox at the time of posting/tagging
• An email or form request afterward
• No request needed if the content is public
• I would prefer they never reuse my content

If a brand has ever asked your permission before, how clear and easy to understand was that request?

Which social platforms do you use most often? (Select up to 3)

• Instagram
• TikTok
• Facebook
• X (Twitter)
• LinkedIn
• YouTube
• Other

Which age range do you fall into?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

That's everything — thank you for sharing your perspective! Your answers will directly shape how we ask for and handle permission before reusing anyone's social media content.