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Cross-Currency Price Display Trust & Clarity Study
Measures how online shoppers perceive, interpret, and respond to prices displayed in foreign currencies, evaluating display format clarity, perceived fairness, trust, and behavioral impact to guide global ecommerce pricing UX.
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Cross-Currency Price Display Trust & Clarity Study
Welcome to this study on how online shoppers experience prices shown in different currencies. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions and experiences. All responses are confidential and will be reported in aggregate only. This survey takes approximately 12 minutes to complete.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
24 questions · ~11 min
Q01
Multiple Choice
In the last 30 days, have you purchased anything online?
- Yes
- No
Q02
Multiple Choice
In the last 90 days, have you seen prices displayed in a currency other than your local currency while shopping online?
- Yes
- No
- Not sure
Q03
Multiple Choice
Where did you encounter prices shown in a different currency? Select all that apply.
- Retailer website
- Online marketplace (e.g., Amazon, eBay)
- Travel or ticketing site
- Mobile shopping app
- Social checkout (e.g., Instagram, TikTok)
- In-store kiosk or terminal
- Other (please specify)
Q04
Multiple Choice
Which of the following price display formats did you encounter? Select all that apply.
- Price automatically shown in my local currency based on location
- A visible currency switcher or toggle
- Both currencies displayed side by side
- Price shown with an approximate conversion note
- Only the seller's currency with a link to a converter
- Other (please specify)
Q05
Multiple Choice
Were taxes, duties, or additional fees shown before you reached checkout?
- Yes, clearly shown
- Partially shown
- No, only revealed at checkout
- I don't recall
Q06
Opinion Scale
Overall, how clear or unclear were the price displays you saw that used a different currency?
Scale: 1 – 7
Min:Very unclearMax:Very clear
Q07
Opinion Scale
How clear was the converted price amount (i.e., the price shown in your local currency)?
Scale: 1 – 7
Min:Very unclearMax:Very clear
Q08
Opinion Scale
How clear were any additional fees, taxes, or duties displayed?
Scale: 1 – 7
Min:Very unclearMax:Very clear
Q09
Opinion Scale
How clear was the exchange rate or conversion information provided?
Scale: 1 – 7
Min:Very unclearMax:Very clear
Q10
Opinion Scale
How clear was the final total amount you would actually be charged?
Scale: 1 – 7
Min:Very unclearMax:Very clear
Q11
Opinion Scale
Thinking about those sites, how fair or unfair did the pricing feel overall?
Scale: 1 – 7
Min:Very unfairMax:Very fair
Q12
Multiple Choice
How did seeing prices in a different currency affect what you did? Select all that apply.
- Proceeded to buy as normal
- Compared prices across currencies before paying
- Abandoned or delayed my purchase
- Used an external currency converter
- Contacted support or the seller
- It did not change what I did
Q13
Long Text
Please briefly describe one experience with prices shown in a different currency that stood out to you. What worked well, and what didn't?
Q14
Multiple Choice
Which approach would you most prefer when a site sells in a currency different from yours?
- Always show prices in my local currency
- Show the seller's currency with a clear converter
- Show both currencies side by side
- Let me choose the currency on each visit
- No preference
Q15
Opinion Scale
If a site displayed both the seller's currency and your local currency side by side, how would that affect your trust in the site?
Scale: 1 – 7
Min:Greatly decrease my trustMax:Greatly increase my trust
Q16
Opinion Scale
If a site displayed prices in a currency other than your own, how easy or difficult would it be for you to understand the final amount you would pay?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q17
Opinion Scale
How important is it to you that a site shows an up-to-date exchange rate or timestamp alongside converted prices?
Scale: 1 – 5
Min:Not at all importantMax:Extremely important
Q18
AI Interview
We'd like to explore your thoughts on cross-currency pricing in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier answers.
Q19
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about seeing prices in different currencies while shopping online.
Q20
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q21
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Q22
Dropdown
In which country or territory do you currently live?
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- India
- Brazil
- Japan
- Mexico
- Netherlands
- Spain
- Italy
- South Korea
- Singapore
- United Arab Emirates
- South Africa
- Nigeria
- Other (please specify)
- Prefer not to say
Q23
Dropdown
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college or vocational training
- Bachelor's degree
- Master's degree
- Doctorate
- Other
- Prefer not to say
Q24
Multiple Choice
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Unemployed and looking for work
- Not in the labor force (student, homemaker, retired)
- Prefer not to say
Message
Thank you for your time. Your feedback will help improve how prices are displayed for shoppers around the world.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Why this template
What this template is built to do — we found no directly comparable template from other survey tools to review.
What sets it apart
- Includes dedicated opinion-scale questions isolating clarity of converted price, fees/taxes, exchange rate, and final total separately, rather than one blended clarity question
- Uses an AI follow-up interview to probe deeper into shoppers' reasoning about cross-currency pricing after the structured questions, something static form builders cannot replicate
- Captures real behavioral impact (abandoned cart, switched sites, proceeded anyway) alongside a fairness/trust opinion scale, giving both attitudinal and behavioral signal
- Pairs quantitative screening (recent purchase, exposure to foreign-currency pricing, formats seen) with open-text recall of a specific experience and a final open reflection, giving both breadth and qualitative depth
Frequently asked questions
What questions are in the “Cross-Currency Price Display Trust & Clarity Study” template?
The template includes 24 ready-to-use questions, starting with: “In the last 30 days, have you purchased anything online?” · “In the last 90 days, have you seen prices displayed in a currency other than your local currency while shopping online?” · “Where did you encounter prices shown in a different currency? Select all that apply.”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 24 questions in about 11 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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