Q01
Message
All templatesSales & Revenue
Dealer Partner Satisfaction & Channel Feedback Survey
Measures how your dealer network experiences the partnership — fulfillment, margins, marketing support, training, and rep responsiveness — and prioritizes what to fix first. An AI follow-up interview digs into the specific event behind each dealer's recommendation score instead of settling for a number.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Opinion ScaleRequired
How likely are you to recommend becoming a dealer with us to another business owner in your network?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q03
MatrixRequired
Rate your satisfaction with each part of the dealer relationship over the last few months.
8 rows × 5 columns
- Product quality and consistency
- Order fulfillment speed and accuracy
- Pricing and margin support
- Marketing and co-op advertising support
- Training and onboarding resources
- +3 more
Columns: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q04
Multiple ChoiceRequired
In the last 90 days, how often did you need to contact your dealer account rep or support team for help?
- Not at all
- Once
- A few times (2-4)
- Frequently (5 or more)
Q05
Best–Worst Trade-off (MaxDiff)Required
If we could only fix a few things about the dealer program, which would matter most?
- Faster order fulfillment
- Better pricing/margin structure
- More marketing and co-op ad support
- More product training
- A more responsive dealer account rep
- A better dealer portal/ordering system
- Faster warranty and claims processing
Pick best & worst per setBest:Most important to improveWorst:Least important to improve
Q06
Rating Scale
How would you rate your dealer account rep's support over the last quarter?
Range: 1 – 5
Min:PoorMax:Excellent
Q07
Opinion ScaleRequired
How satisfied are you with the leads or marketing support you receive to drive sales at your dealership?
Scale: 1 – 7
Min:Not satisfied at allMax:Extremely satisfied
Q08
AI Interview
Reconstruct the specific event or pattern behind the respondent's recommendation score: what happened recently with fulfillment, pricing, or support that shaped their view. If the score was low, dig into which pain point from their priority ranking — pricing, fulfillment, marketing, training, or rep responsiveness — is most costing them sales, and what a fix would concretely look like. If the score was high, find out exactly what the manufacturer should keep doing so it isn't lost.
Q09
Multiple ChoiceRequired
How likely are you to continue as a dealer with us over the next 12 months?
- Definitely will continue
- Probably will continue
- Not sure
- Probably will not continue
- Definitely will not continue
Q10
Long Text
What's one change we could make that would most improve your experience as a dealer?
Q11
Multiple Choice
How long have you been a dealer with us?
- Less than 1 year
- 1-3 years
- 4-7 years
- 8+ years
- Prefer not to say
Q12
Multiple Choice
Approximately how many units or orders did your dealership place with us in the last 12 months?
- Under 10
- 10-49
- 50-199
- 200 or more
- Prefer not to say
Q13
Message
That's everything — thank you for the honest feedback! Your responses feed directly into a channel review our team uses to fix fulfillment, pricing, and support gaps for dealers like you.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes a dedicated AI follow-up interview that reconstructs the specific event behind each dealer's recommendation score instead of stopping at a number
- Combines quantitative measures (satisfaction matrix, rep support rating, marketing support opinion scale, MaxDiff prioritization) with open-ended and adaptive probing in one flow
- Asks dealers directly about contact frequency with their account rep and 12-month continuation intent, giving both relationship-health and retention-risk signals
- Closes with a long-text improvement question and automatically feeds responses into a report that prioritizes what to fix first
QuestionPro
Dealer Feedback Survey TemplateThis is a directly comparable, purpose-built dealer feedback template covering satisfaction and partnership topics similar to ours. It's a static question-based template rather than an interview format, so all follow-up must be pre-scripted rather than adaptive. Good starting point for teams that only need a fixed questionnaire.
What it does well
- Purpose-built for dealer/channel feedback, so question framing is already relevant to this audience
- Backed by an established survey platform with broad question-type support and reporting
- Likely quick to deploy as a standard fielding-ready template
Where it falls short
- No adaptive AI follow-up interview — cannot dig into the specific event behind a dealer's score, only pre-set questions
- No voice AI interview option for dealers who prefer talking over typing
- No published per-response quality scoring or transparent prompt methodology
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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