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DVD Rental Service Satisfaction & Usage Survey

Tracks how often customers rent physical movies, what drives their title choices, and where friction shows up in browsing, checkout, and returns. An AI follow-up interview digs into the real reason behind any drop in rentals or a recent cancellation, going beyond the numbers on a satisfaction scale.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share your DVD rental experience! Your answers help us improve selection, pricing, and service. Your responses are completely confidential and anonymized. This should take about 5 minutes.

Q02
Multiple ChoiceRequired

In the last 3 months, how often have you rented a DVD or Blu-ray from us?

  • Not at all
  • Once
  • 2-3 times
  • 4-6 times
  • More than 6 times
Q03
Multiple ChoiceRequired

Which way do you most often rent from us?

  • In-store pickup
  • Mail delivery
  • Self-service kiosk
  • Online reservation, in-store pickup
Q04
Opinion ScaleRequired

Overall, how satisfied are you with your DVD rental experience with us?

Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q05
MatrixRequired

How would you rate each part of the rental experience?

6 rows × 5 columns
  • Selection of new releases
  • Availability of older/classic titles
  • Disc and case condition
  • Checkout or pickup speed
  • Staff helpfulness
  • +1 more
Columns: Poor · Fair · Good · Very good · Excellent
Q06
RankingRequired

Rank these factors from most to least important when you decide what to rent.

  1. Price per rental
  2. Availability of the specific title
  3. Disc/case condition
  4. Recommendations from staff or reviews
  5. Convenience of location or delivery
Drag to rank
Q07
Point AllocationRequired

Split 100 points across these factors based on how much each one influences your choice to rent a physical DVD instead of streaming.

  • Title not available on streaming
  • Better picture/audio quality
  • Nostalgia or collecting habit
  • Price compared to streaming subscriptions
  • No reliable internet/streaming access
Allocate 100 points
Q08
Price Sensitivity (Van Westendorp)Required

Thinking about renting a brand-new release for 3 nights, please answer the following.

  • At what price would this rental be so cheap you'd question its quality?
  • At what price would this rental be a bargain?
  • At what price would this rental start to feel expensive?
  • At what price would this rental be too expensive to consider?
Q09
AI Interview

If the respondent's rental frequency has dropped in the last 3 months or they rated overall satisfaction 4 or lower, probe the specific incident or shift behind it (a bad title search, a late fee dispute, a switch to streaming, etc.) and what would bring them back to renting more. If usage is steady or high, explore what keeps them choosing physical rentals over streaming and which single improvement would increase their visits most.

Q10
Multiple Choice

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
Multiple Choice

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
Message

That's everything, thank you! Your feedback goes directly into decisions about our catalog, pricing, and in-store experience.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Combines rich quantitative structure (rental frequency, channel choice, satisfaction scale, matrix ratings, ranking, constant-sum allocation, and a Van Westendorp pricing block for new releases) with a built-in AI follow-up interview that automatically probes anyone whose rental frequency dropped or who recently rated the experience poorly.
  • The AI follow-up interview asks for the real story behind the numbers — going past 'satisfaction dropped' to the specific friction point (browsing, checkout, or returns) that caused it.
  • Covers the full journey in one instrument: choice drivers (ranking + constant sum), experience quality by stage (matrix), and pricing sensitivity (Van Westendorp), reducing the need for multiple standalone surveys.
  • Opens and closes with plain-language chat messages that set expectations and confirm the feedback will directly inform decisions, keeping the respondent experience conversational rather than form-like.

QuestionPro

Movie rental survey questions + sample questionnaire template

This is a genuine sample questionnaire for movie/DVD rental services, covering similar ground (usage habits, satisfaction, preferences). It reads as a static template library page rather than a fielding-ready adaptive instrument, and there's no indication of built-in follow-up interviewing on low-satisfaction or lapsed responses.

What it does well

  • Directly topic-matched sample questionnaire for movie rental services
  • Backed by an established, broad survey platform with standard question-type support
  • Likely easy to customize question wording within their builder

Where it falls short

  • No adaptive AI follow-up interview — respondents who cut back on rentals or report a bad experience aren't automatically asked why
  • No published per-response quality scoring or transparent prompt/methodology documentation
  • No voice AI interview option; likely a standard click-through survey only

Frequently asked questions

What questions are in the “DVD Rental Service Satisfaction & Usage Survey” template?

The template includes 12 ready-to-use questions, starting with: “Thanks for taking a few minutes to share your DVD rental experience! Your answers help us improve selection, pricing, an…” · “In the last 3 months, how often have you rented a DVD or Blu-ray from us?” · “Which way do you most often rent from us?”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 12 questions in about 7 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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