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E-Commerce Shopping Diary Study: 14-Day Behavioral Log
A structured 3-entry diary study for UX researchers to capture real online shopping journeys, friction points, and purchase decision drivers over a 14-day period.
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E-Commerce Shopping Diary Study: 14-Day Behavioral Log
Welcome to this 14-day online shopping diary study. Over the next two weeks, you will complete 3 brief entries — each logged shortly after a real online shopping session (browsing or purchasing). Each entry takes approximately 15 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested only in your honest experiences. All responses are confidential and will be reported in aggregate for research purposes. Please be specific and describe what actually happened. Avoid hypothetical scenarios.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
32 questions · ~15 min
Q01
Dropdown
In the last 30 days, approximately how many times did you shop online (browsing or purchasing)?
- 0 times
- 1-2 times
- 3-5 times
- 6-9 times
- 10+ times
Q02
Multiple Choice
Which product categories do you typically shop for online? Select all that apply.
- Groceries
- Electronics
- Fashion and apparel
- Home and DIY
- Beauty and personal care
- Digital subscriptions or services
- Sports and outdoors
- Toys and baby
- Books and media
- Other (please specify)
Message
Entry 1: Please describe a real online shopping session from today or this week. Focus on what actually happened.
Q03
Dropdown
When did this shopping session occur?
- Today
- Yesterday
- 2-3 days ago
- 4-7 days ago
- More than a week ago
Q04
Long Text
What prompted this shopping session, and what were you trying to accomplish?
Q05
Multiple Choice
Where were you during this session?
- At home
- At work
- Public place (e.g., café, library)
- Commuting
- In a physical store
- Outdoors
- Other (please specify)
Q06
Dropdown
Approximately how long did this session take?
- Under 5 minutes
- 5-15 minutes
- 15-30 minutes
- 30-60 minutes
- Over 1 hour
Q07
Long Text
Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Q08
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
- None
- Slow site or app performance
- Confusing navigation
- Out-of-stock or sizing issues
- Unclear fees or taxes
- Payment or card problems
- Account or login trouble
- Other (please specify)
Q09
Opinion Scale
Overall, how satisfied were you with this shopping session?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q10
Opinion Scale
How easy or difficult was it to complete what you set out to do?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Message
Entry 2: Please describe another real online shopping session from a different day. Focus on what actually happened.
Q11
Dropdown
When did this shopping session occur?
- Today
- Yesterday
- 2-3 days ago
- 4-7 days ago
- More than a week ago
Q12
Long Text
What prompted this shopping session, and what were you trying to accomplish?
Q13
Multiple Choice
Where were you during this session?
- At home
- At work
- Public place (e.g., café, library)
- Commuting
- In a physical store
- Outdoors
- Other (please specify)
Q14
Dropdown
Approximately how long did this session take?
- Under 5 minutes
- 5-15 minutes
- 15-30 minutes
- 30-60 minutes
- Over 1 hour
Q15
Long Text
Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Q16
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
- None
- Slow site or app performance
- Confusing navigation
- Out-of-stock or sizing issues
- Unclear fees or taxes
- Payment or card problems
- Account or login trouble
- Other (please specify)
Q17
Opinion Scale
Overall, how satisfied were you with this shopping session?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q18
Opinion Scale
How easy or difficult was it to complete what you set out to do?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Message
Entry 3: Please describe one more real online shopping session to complete your diary. Focus on what actually happened.
Q19
Dropdown
When did this shopping session occur?
- Today
- Yesterday
- 2-3 days ago
- 4-7 days ago
- More than a week ago
Q20
Long Text
What prompted this shopping session, and what were you trying to accomplish?
Q21
Multiple Choice
Where were you during this session?
- At home
- At work
- Public place (e.g., café, library)
- Commuting
- In a physical store
- Outdoors
- Other (please specify)
Q22
Dropdown
Approximately how long did this session take?
- Under 5 minutes
- 5-15 minutes
- 15-30 minutes
- 30-60 minutes
- Over 1 hour
Q23
Long Text
Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Q24
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
- None
- Slow site or app performance
- Confusing navigation
- Out-of-stock or sizing issues
- Unclear fees or taxes
- Payment or card problems
- Account or login trouble
- Other (please specify)
Q25
Opinion Scale
Overall, how satisfied were you with this shopping session?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q26
Opinion Scale
How easy or difficult was it to complete what you set out to do?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q27
Ranking
Looking across all three sessions, rank the factors that most influenced your shopping decisions.
- Price or value
- Shipping speed or cost
- Product details and images
- Customer reviews or ratings
- Brand trust
- Return or refund policy
Drag to rank
Q28
AI Interview
Looking across all three of your diary entries, what patterns or recurring themes did you notice in your online shopping experiences?
Q29
Long Text
Based on your diary entries, please share any additional thoughts or reflections about your online shopping experiences.
Q30
Dropdown
What is your age range?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q31
Dropdown
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q32
Dropdown
What country or region do you live in?
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- India
- Brazil
- Japan
- Other (please specify)
Message
Thank you for completing this diary study! Your responses have been recorded and will help us understand real online shopping experiences. You may now close this window.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “E-Commerce Shopping Diary Study: 14-Day Behavioral Log” template?
The template includes 32 ready-to-use questions, starting with: “In the last 30 days, approximately how many times did you shop online (browsing or purchasing)?” · “Which product categories do you typically shop for online? Select all that apply.” · “When did this shopping session occur?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 32 questions in about 15 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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