Q01
Message
All templatesResearch
E-Commerce Shopping Diary Study: 14-Day Behavioral Log
A structured 3-entry diary study for UX researchers to capture real online shopping journeys, friction points, and purchase decision drivers over a 14-day period.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
37 questions · ~15 min
Q02
Dropdown
In the last 30 days, approximately how many times did you shop online (browsing or purchasing)?
- 0 times
- 1-2 times
- 3-5 times
- 6-9 times
- 10+ times
Q03
Message
Entry 1: Please describe a real online shopping session from today or this week. Focus on what actually happened.
Q04
Message
Entry 2: Please describe another real online shopping session from a different day. Focus on what actually happened.
Q05
Message
Entry 3: Please describe one more real online shopping session to complete your diary. Focus on what actually happened.
Q06
Ranking
Looking across all three sessions, rank the factors that most influenced your shopping decisions.
- Price or value
- Shipping speed or cost
- Product details and images
- Customer reviews or ratings
- Brand trust
- Return or refund policy
Drag to rank
Q07
Dropdown
What is your age range?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q08
Message
Thank you for completing this diary study! Your responses have been recorded and will help us understand real online shopping experiences. You may now close this window.
Q09
Multiple Choice
Which product categories do you typically shop for online? Select all that apply.
- Groceries
- Electronics
- Fashion and apparel
- Home and DIY
- Beauty and personal care
- Digital subscriptions or services
- Sports and outdoors
- Toys and baby
- Books and media
- Other (please specify)
Q10
Dropdown
When did this shopping session occur?
- Today
- Yesterday
- 2-3 days ago
- 4-7 days ago
- More than a week ago
Q11
Dropdown
When did this shopping session occur?
- Today
- Yesterday
- 2-3 days ago
- 4-7 days ago
- More than a week ago
Q12
Dropdown
When did this shopping session occur?
- Today
- Yesterday
- 2-3 days ago
- 4-7 days ago
- More than a week ago
Q13
AI Interview
Looking across all three of your diary entries, what patterns or recurring themes did you notice in your online shopping experiences?
Q14
Dropdown
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q15
Long Text
What prompted this shopping session, and what were you trying to accomplish?
Q16
Long Text
What prompted this shopping session, and what were you trying to accomplish?
Q17
Long Text
What prompted this shopping session, and what were you trying to accomplish?
Q18
Long Text
Based on your diary entries, please share any additional thoughts or reflections about your online shopping experiences.
Q19
Dropdown
What country or region do you live in?
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- India
- Brazil
- Japan
- Other (please specify)
Q20
Multiple Choice
Where were you during this session?
- At home
- At work
- Public place (e.g., café, library)
- Commuting
- In a physical store
- Outdoors
- Other (please specify)
Q21
Multiple Choice
Where were you during this session?
- At home
- At work
- Public place (e.g., café, library)
- Commuting
- In a physical store
- Outdoors
- Other (please specify)
Q22
Multiple Choice
Where were you during this session?
- At home
- At work
- Public place (e.g., café, library)
- Commuting
- In a physical store
- Outdoors
- Other (please specify)
Q23
Dropdown
Approximately how long did this session take?
- Under 5 minutes
- 5-15 minutes
- 15-30 minutes
- 30-60 minutes
- Over 1 hour
Q24
Dropdown
Approximately how long did this session take?
- Under 5 minutes
- 5-15 minutes
- 15-30 minutes
- 30-60 minutes
- Over 1 hour
Q25
Dropdown
Approximately how long did this session take?
- Under 5 minutes
- 5-15 minutes
- 15-30 minutes
- 30-60 minutes
- Over 1 hour
Q26
Long Text
Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Q27
Long Text
Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Q28
Long Text
Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Q29
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
- None
- Slow site or app performance
- Confusing navigation
- Out-of-stock or sizing issues
- Unclear fees or taxes
- Payment or card problems
- Account or login trouble
- Other (please specify)
Q30
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
- None
- Slow site or app performance
- Confusing navigation
- Out-of-stock or sizing issues
- Unclear fees or taxes
- Payment or card problems
- Account or login trouble
- Other (please specify)
Q31
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
- None
- Slow site or app performance
- Confusing navigation
- Out-of-stock or sizing issues
- Unclear fees or taxes
- Payment or card problems
- Account or login trouble
- Other (please specify)
Q32
Opinion Scale
Overall, how satisfied were you with this shopping session?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q33
Opinion Scale
Overall, how satisfied were you with this shopping session?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q34
Opinion Scale
Overall, how satisfied were you with this shopping session?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q35
Opinion Scale
How easy or difficult was it to complete what you set out to do?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q36
Opinion Scale
How easy or difficult was it to complete what you set out to do?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q37
Opinion Scale
How easy or difficult was it to complete what you set out to do?
Scale: 1 – 7
Min:Very difficultMax:Very easy
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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