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Ecommerce API Developer Experience Survey (DX + NPS)
Measures developer satisfaction, friction, and usability across ecommerce API integrations, documentation, SDKs, and webhooks. Designed for product and developer relations teams seeking to improve adoption and reduce support load.
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Ecommerce API Developer Experience Survey (DX + NPS)
Welcome! This survey asks about your experience integrating with our ecommerce API — including documentation, SDKs, webhooks, and overall developer experience. Your participation is voluntary and you may stop at any time. There are no right or wrong answers; we're interested in your honest opinions. All responses are confidential and will be reported in aggregate only. Results will be used internally to improve our platform and developer tools. Estimated time: 6–8 minutes.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~11 min
Q01
Multiple Choice
Have you integrated with or used our ecommerce API within the last 6 months?
- Yes
- No
Q02
Rating Scale
Overall, how would you rate the ease of your most recent integration with our API?
Range: 1 – 5
Min:Very difficultMax:Very easy
Q03
Dropdown
Approximately how long did it take to make your first successful API call in that integration?
- Less than 1 hour
- 1–4 hours
- 5–8 hours (about 1 day)
- 2–3 days
- 4–7 days
- 1–2 weeks
- More than 2 weeks
Q04
Multiple Choice
In that integration, where did you encounter friction? Select all that apply.
- Authentication/authorization
- Pagination or querying
- Webhooks/events
- Rate limiting
- Error handling/retries
- Data models/fields
- SDK installation or setup
- Environment configuration (keys, sandbox, etc.)
- Testing and QA
- I did not encounter significant friction
- Other
Q05
Long Text
Briefly describe the most significant friction you encountered and what made it difficult.
Q06
Opinion Scale
How easy was it to find the right documentation for your task?
Scale: 1 – 5
Min:Very hardMax:Very easy
Q07
Multiple Choice
Which documentation areas, if any, do you find unclear or difficult to use? Select all that apply.
- Getting started / quickstart guide
- API reference (endpoints, parameters)
- Code examples and snippets
- Authentication and security
- Error codes and troubleshooting
- Webhooks and events
- Changelog and migration guides
- None — documentation is clear
- Other
Q08
Long Text
What is one change that would most improve the documentation for you?
Q09
Multiple Choice
Which SDKs have you used with our API in the last 3 months? Select all that apply.
- JavaScript/TypeScript
- Python
- Ruby
- PHP
- Java
- Go
- .NET
- iOS (Swift/Objective-C)
- Android (Kotlin/Java)
- I haven't used an SDK
Q10
Opinion Scale
How would you rate your overall experience with the SDK(s) you used?
Scale: 1 – 7
Min:Very poorMax:Excellent
Q11
Long Text
Were there any SDK methods, helpers, or features you expected but didn't find? Please describe.
Q12
Multiple Choice
Did you implement webhooks or events in your most recent integration?
- Yes
- No
- Not applicable
Q13
Multiple Choice
If you implemented webhooks, which tools were most helpful? Select all that apply.
- Retry queue/backoff
- Signature verification helpers
- Event simulator
- Dashboard event logs
- None of these were helpful
Q14
Ranking
Rank the following areas by how much effort you spent in your most recent integration, from most effort to least effort.
- Planning/requirements
- Auth & configuration
- Data modeling & validation
- API requests & pagination
- Webhooks/events
- Testing & QA
- Monitoring & logging
Drag to rank
Q15
Opinion Scale
How satisfied are you overall with our APIs and developer experience?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q16
Opinion Scale
How likely are you to recommend our platform to a developer colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q17
AI Interview
We'd like to learn more about your API and integration experience. An AI moderator will ask a couple of follow-up questions based on your earlier responses.
Q18
Long Text
Based on your responses in this survey, is there anything else you'd like us to know about your experience or suggestions for improvement?
Q19
Multiple Choice
Which best describes your primary role?
- Backend engineer
- Frontend engineer
- Full-stack engineer
- Mobile engineer
- DevOps/SRE
- Data/Analytics engineer
- Product manager
- Engineering manager/lead
- Solutions/Implementation engineer
- Other
Q20
Multiple Choice
Approximately how large is your company?
- 1–10 employees
- 11–50 employees
- 51–200 employees
- 201–1,000 employees
- 1,001–5,000 employees
- 5,001+ employees
Q21
Dropdown
How many years of professional software development experience do you have?
- Less than 1 year
- 1–2 years
- 3–5 years
- 6–10 years
- 11–15 years
- 16–20 years
- More than 20 years
Q22
Multiple Choice
Where are you primarily located?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
- Other
Message
Thank you for your time — your feedback directly helps us improve our APIs and developer experience.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Ecommerce API Developer Experience Survey (DX + NPS)” template?
The template includes 22 ready-to-use questions, starting with: “Have you integrated with or used our ecommerce API within the last 6 months?” · “Overall, how would you rate the ease of your most recent integration with our API?” · “Approximately how long did it take to make your first successful API call in that integration?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 22 questions in about 11 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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