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Employee eNPS & Advocacy Drivers Survey

Measures employee Net Promoter Score on a standard 0–10 scale and identifies the workplace factors driving or hindering advocacy, enabling targeted improvements to employer brand, engagement, and retention.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

23 questions · ~10 min
Q01
Message

Welcome, and thank you for taking approximately 11 minutes to share your perspective. Your responses are confidential, reported only in aggregate, and will never be linked to you individually. Participation is voluntary—you may skip any question or stop at any time. There are no right or wrong answers; we simply want your honest opinions. Your feedback will help us understand and improve the employee experience.

Q02
Opinion Scale

Thinking about the past 6 months, how likely are you to recommend this organization as a place to work to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q03
Ranking

Rank up to 3 improvements that would most increase your likelihood to recommend this organization.

  1. Clearer career paths
  2. Better manager coaching
  3. Recognition practices
  4. Workload and resourcing
  5. Pay and benefits
  6. Flexibility (time/location)
  7. Leadership transparency
Drag to rank
Q04
Opinion Scale

In the past 6 months, I have felt a strong sense of belonging at work.

Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q05
Multiple Choice

Which channels have you used in the past 3 months to share ideas or concerns? Select all that apply.

  • 1:1s with my manager
  • Team meetings or retrospectives
  • Pulse or engagement surveys
  • HR / People team
  • Anonymous feedback tool
  • Skip-level meetings
  • No regular channel
Q06
Long Text

What is one change in the next 3 months that would most improve your willingness to recommend this organization?

Q07
Dropdown

How long have you worked at this organization?

  • Less than 6 months
  • 6–12 months
  • 1–2 years
  • 3–5 years
  • 6–10 years
  • More than 10 years
Q08
Message

Thank you for your time and candid feedback—it truly helps us improve. Your responses have been recorded. You may close this window now.

Q09
Long Text

In a sentence or two, what most influenced the rating you just gave?

Q10
Opinion Scale

In the past 6 months, I have felt proud to tell people I work for this organization.

Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q11
Long Text

Based on your responses in this survey, is there anything else you would like to share about your experience at this organization?

Q12
Dropdown

What is your employment status?

  • Full-time
  • Part-time
  • Contractor / Temporary
  • Intern / Apprentice
  • Other
  • Prefer not to say
Q13
Multiple Choice

Which of the following most influence how you feel about recommending this organization as a place to work? Select up to 3.

  • Career growth opportunities
  • Supportive manager
  • Team culture and collaboration
  • Meaningful mission or impact
  • Flexible work options
  • Pay and benefits
  • Learning and development
  • Job security
  • Recognition and appreciation
  • Senior leadership quality
  • Tools and resources to do the job
  • Other (please specify)
Q14
Opinion Scale

In the past 6 months, my manager has supported my growth and development.

Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q15
Dropdown

Which function best describes your current role?

  • Engineering / IT
  • Product / Design / UX
  • Sales
  • Marketing
  • Customer Support / Success
  • Operations / Supply Chain
  • Finance / Accounting
  • HR / People
  • Legal / Compliance
  • R&D
  • Other
Q16
AI Interview

Thank you for your responses so far. We'd like to understand a bit more about what drives your feelings about recommending this organization. Please share your thoughts in the conversation below.

Q17
Opinion Scale

In the past 6 months, I have felt fairly compensated for my contributions.

Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q18
Dropdown

What is your current job level?

  • Individual contributor
  • Team lead / Supervisor
  • Manager of managers
  • Senior leader / Executive
  • Prefer not to say
Q19
Opinion Scale

In the past 6 months, I have had the tools and resources I need to do my job well.

Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q20
Dropdown

What is your typical work arrangement?

  • On-site
  • Hybrid
  • Fully remote
  • Prefer not to say
Q21
Dropdown

Which region do you primarily work from?

  • Africa
  • Asia
  • Europe
  • North America
  • Oceania
  • South America
  • Prefer not to say
Q22
Dropdown

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q23
Multiple Choice

Which of the following best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Uses a standard 0–10 recommendation scale paired with immediate open-text follow-up on what drove that score, so the eNPS number always comes with context
  • Includes an AI follow-up interview segment that adaptively probes deeper into the reasons behind an employee's rating, something static question lists can't replicate
  • Covers concrete advocacy drivers—belonging, pride, manager support, compensation fairness, and resourcing—plus a ranked list of top improvement priorities, giving a clear action map beyond the raw score
  • Closes with an open 'anything else' question and full demographic segmentation (tenure, role, level, work arrangement, region, age, gender) so reports can be cut by group, and every response is automatically scored for quality and rolled into an auto-generated report

Jotform

Employee Engagement Survey Form Template

A fielding-ready, customizable form template covering general employee engagement themes. It's built on Jotform's drag-and-drop form builder rather than a research-specific survey engine, so question logic and reporting are more manual. Good for quick deployment but not focused specifically on eNPS or advocacy drivers.

What it does well

  • Easy drag-and-drop customization within Jotform's broader form ecosystem
  • Quick to deploy and embed on existing sites or workflows
  • Large template library for related HR forms

Where it falls short

  • Static question set with no adaptive AI follow-up probing on individual answers
  • No voice AI interview option or guided screen-share tasks
  • No built-in automated per-response quality scoring

QuestionPro

Employee Engagement Survey Template

A structured, ready-to-use template covering common engagement dimensions with QuestionPro's standard survey delivery and reporting. It's a fixed question bank rather than an adaptive interview, so follow-up depth depends entirely on pre-written items. Reporting is dashboard-based rather than narrative auto-generated reports tied to individual response quality.

What it does well

  • Established survey platform with broad reporting and dashboard tools
  • Template covers standard engagement constructs out of the box
  • Supports multiple question types and basic branching logic

Where it falls short

  • No adaptive AI-driven follow-up questions based on a respondent's specific answer
  • No voice-based interview format or guided task/screen-share capture
  • No transparent, per-question prompt methodology published for the template

SurveyMonkey

Employee Engagement Survey Template

A widely-used, fielding-ready template with pre-written engagement questions and SurveyMonkey's standard analytics. It's a fixed-form questionnaire, so depth of insight relies on the initial question design rather than real-time adaptive probing. Well suited for quick benchmarking but not for dynamic, conversational follow-up.

What it does well

  • Mature, easy-to-launch survey platform with broad familiarity
  • Built-in benchmarking and analytics dashboards
  • Simple distribution across email, web, and link sharing

Where it falls short

  • No adaptive AI follow-up interview to dig into individual low or high scores
  • No voice AI interview or guided task with screen share
  • No automated per-response quality scoring of open-text answers

SurveySparrow

Remote Employee Engagement Survey Template

A conversational-style template focused specifically on remote work engagement, using SurveySparrow's chat-like interface for a friendlier respondent experience. It's narrower in scope (remote-specific) than a general eNPS/advocacy driver survey and still relies on pre-set questions rather than true adaptive interviewing. Useful for distributed teams but not a direct eNPS-focused equivalent.

What it does well

  • Conversational chat-style UI that can feel more engaging than static forms
  • Purpose-built framing for remote/distributed workforce concerns
  • Mobile-friendly survey experience

Where it falls short

  • No genuine adaptive AI follow-up—conversational UI still follows a fixed question script
  • No voice AI interview option for richer qualitative capture
  • Focused on remote work rather than a general eNPS and advocacy-driver measurement framework

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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