Q01
Message
All templatesCustomer Experience
Hotel & Resort Guest Stay Evaluation Survey
Captures how guests experienced a recent stay — room quality, staff service, check-in/out, value, and amenities — and uses a best-worst trade-off to show which amenities actually drive satisfaction. An AI follow-up digs into the specific moment behind the guest's lowest-rated aspect instead of settling for a generic complaint.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Opinion ScaleRequired
How likely are you to recommend this hotel to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q03
MatrixRequired
Please rate the following aspects of your stay.
5 rows × 5 columns
- Room cleanliness
- Staff friendliness and helpfulness
- Check-in / check-out efficiency
- Value for the price paid
- Amenities and facilities
Columns: Poor · Below average · Average · Good · Excellent
Q04
Multiple ChoiceRequired
What was the main purpose of this stay?
- Business trip
- Leisure / vacation
- Special event (wedding, conference)
- Visiting family or friends
- Other
Q05
Best–Worst Trade-off (MaxDiff)Required
Which of these amenities matter most to you when choosing where to stay?
- Free breakfast
- High-speed WiFi
- Swimming pool
- Fitness center
- Free parking
- Spa services
- Business center
- Room service
Pick best & worst per setBest:Matters mostWorst:Matters least
Q06
AI Interview
Identify the single aspect the guest rated lowest in the earlier ratings and ask them to walk through the specific moment it happened — what occurred, who was involved, and how staff responded if at all. If every aspect was rated highly, instead probe what one change would have made this stay the best they've ever had. Push past vague complaints ('service was slow') for concrete detail (what they asked for, how long they waited, what they expected).
Q07
Long Text
Is there anything else about your stay — positive or negative — you'd like us to know?
Q08
Multiple ChoiceRequired
How likely are you to stay at this hotel again in the next 12 months?
- Definitely will
- Probably will
- Not sure
- Probably will not
- Definitely will not
Q09
Multiple Choice
How often do you travel for business or leisure in a typical year?
- Rarely (0-1 trips)
- Occasionally (2-4 trips)
- Frequently (5-10 trips)
- Very frequently (10+ trips)
- Prefer not to say
Q10
Multiple Choice
What is your age range?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q11
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
Message
That wraps up our survey — thank you for sharing your experience! Your feedback goes directly to our operations team and helps shape improvements for future guests.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Covers the full stay journey — check-in/out, room quality, staff service, value, and amenities — in one guided flow rather than a single-purpose form.
- Uses a best-worst (max-diff) trade-off on amenities to reveal which ones actually drive satisfaction, not just how each is rated in isolation.
- An AI follow-up interview automatically identifies the guest's lowest-rated aspect from their own matrix ratings and asks a targeted question about that specific moment, instead of a generic 'anything else?' box.
- Closes with recommend and repeat-stay likelihood plus traveler profile questions, giving a rounded satisfaction-and-loyalty picture, all summarized in an auto-generated report.
Jotform
Spa Guest Evaluation Form TemplateThis is a fielding-ready form template, but it's scoped to spa services rather than a full hotel/resort stay, so it doesn't cover check-in/out, room quality, or broader amenity trade-offs. It's built on Jotform's drag-and-drop form builder, which is easy to customize but static once published.
What it does well
- Ready-to-use, easily customizable form builder
- Familiar drag-and-drop interface for quick edits
- Fits general guest-feedback data collection needs
Where it falls short
- Scoped to spa services, not a full hotel stay evaluation
- No adaptive follow-up questioning — same static questions for every respondent
- No built-in trade-off method to identify which amenities drive satisfaction
QuestionPro
Guest Evaluation Survey TemplateA general-purpose guest evaluation template on an established enterprise survey platform, applicable to hotel-style stays. It offers standard rating and open-text questions with QuestionPro's broader survey logic and analytics, but the template itself is static rather than adaptive per respondent.
What it does well
- Backed by a mature survey platform with robust logic and reporting tools
- Template can be adapted to various guest-experience use cases
- Established analytics and dashboard ecosystem
Where it falls short
- No adaptive AI follow-up that probes the guest's specific lowest-rated moment
- No built-in best-worst trade-off analysis to rank amenity importance
- No published methodology on how questions are scored or prompted
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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