Web & apps
Homepage concept test template
Choose a homepage direction that explains the business and its main choices. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a homepage direction that explains the business and its main choices.
Target audience
[People visiting your business for the first time]
Inside the template
Your starting brief
Compare homepage visual directions for [your website]. Use static screenshots with equivalent content and viewport size. Include the same navigation labels and primary offer.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which homepage better helps you understand this business, and why?
- What does this company do?
- Where would you expect to find the information you need?
- Which element is confusing or distracts from the purpose?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Business clarity
- Perceived organization
- Visual appeal
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a homepage direction that explains the business and its main choices.
- What should I customize before starting?
- Use static screenshots with equivalent content and viewport size. Include the same navigation labels and primary offer. Recruit people visiting your business for the first time.
- How should I use the feedback?
- This is a static concept comparison. Use an interactive usability study for task completion and a live experiment for conversion behavior.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.