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ICE Scoring: Roadmap Prioritization Assessment

Enables cross-functional stakeholders to evaluate roadmap initiatives on Impact, Confidence, and Ease dimensions, producing quantified ICE priority scores alongside qualitative risk and rationale data.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

31 questions · ~13 min
Q01
Message

<p>Welcome to the Roadmap Prioritization Assessment.</p><p>You will evaluate four proposed initiatives on three dimensions: Impact, Confidence, and Ease (ICE). Your responses are confidential and will be reported in aggregate to inform roadmap decisions.</p><p>There are no right or wrong answers—we value your honest assessment. Participation is voluntary and you may stop at any time. This survey should take approximately 10 minutes.</p><p><strong>Note to survey owner:</strong> Replace 'Bet A–D' labels with your actual initiative names before distributing.</p>

Q02
Opinion Scale

How closely are you involved in roadmap planning decisions?

Scale: 1 – 5
Min:Not at all involvedMax:Deeply involved
Q03
Opinion Scale

How familiar are you with Bet A?

Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q04
Opinion Scale

How familiar are you with Bet B?

Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q05
Opinion Scale

How familiar are you with Bet C?

Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q06
Opinion Scale

How familiar are you with Bet D?

Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q07
Ranking

Rank the following initiatives from highest to lowest priority for the next cycle.

  1. Bet A
  2. Bet B
  3. Bet C
  4. Bet D
Drag to rank
Q08
Long Text

Is there anything else we should consider when sequencing or timing these initiatives?

Q09
Multiple Choice

What is your primary role?

  • Product Management
  • Engineering
  • Design/UX
  • Data/Analytics
  • Marketing
  • Sales
  • Customer Support/Success
  • Operations
  • Leadership/Executive
  • Other
  • Prefer not to say
Q10
Message

Thank you for your input. Your responses will be aggregated and used to inform roadmap prioritization for the upcoming cycle.

Q11
Opinion Scale

Bet A — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?

Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q12
Opinion Scale

Bet B — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?

Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q13
Opinion Scale

Bet C — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?

Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q14
Opinion Scale

Bet D — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?

Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q15
Multiple Choice

If only one initiative could be funded this quarter, which would you choose?

  • Bet A
  • Bet B
  • Bet C
  • Bet D
  • None of the above
Q16
AI Interview

Based on your prioritization above, please share your reasoning. Our AI moderator will ask a couple of follow-up questions to better understand your thinking.

Q17
Multiple Choice

Which region are you primarily based in?

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa
  • Prefer not to say
Q18
Opinion Scale

Bet A — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?

Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q19
Opinion Scale

Bet B — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?

Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q20
Opinion Scale

Bet C — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?

Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q21
Opinion Scale

Bet D — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?

Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q22
Opinion Scale

How confident are you in the overall prioritization you provided above?

Scale: 1 – 7
Min:Not at all confidentMax:Very confident
Q23
Multiple Choice

How long have you been with the organization?

  • Less than 6 months
  • 6–12 months
  • 1–2 years
  • 3–5 years
  • 6+ years
  • Prefer not to say
Q24
Opinion Scale

Bet A — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?

Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q25
Opinion Scale

Bet B — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?

Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q26
Opinion Scale

Bet C — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?

Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q27
Opinion Scale

Bet D — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?

Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q28
Long Text

What key risks, dependencies, or assumptions should we consider for Bet A?

Q29
Long Text

What key risks, dependencies, or assumptions should we consider for Bet B?

Q30
Long Text

What key risks, dependencies, or assumptions should we consider for Bet C?

Q31
Long Text

What key risks, dependencies, or assumptions should we consider for Bet D?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Why this template

What this template is built to do — we found no directly comparable template from other survey tools to review.

What sets it apart

  • Scores every initiative (Bet A–D) across all three ICE dimensions — Impact, Confidence, and Ease — using dedicated opinion-scale questions, not just a single composite risk rating
  • Pairs each quantitative ICE score with a matching open-text question capturing risks, dependencies, and assumptions for that specific initiative, so scores come with rationale attached
  • Includes a ranking question and a forced single-choice 'if only one could be funded' question that let you cross-validate the calculated ICE scores against stakeholders' gut prioritization
  • Closes with an AI follow-up interview that adaptively probes the reasoning behind a respondent's prioritization, plus role, region, and tenure segmentation to see how views differ by stakeholder type

Frequently asked questions

What questions are in the “ICE Scoring: Roadmap Prioritization Assessment” template?

The template includes 31 ready-to-use questions, starting with: “<p>Welcome to the Roadmap Prioritization Assessment.</p><p>You will evaluate four proposed initiatives on three dimensio…” · “How closely are you involved in roadmap planning decisions?” · “How familiar are you with Bet A?”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 31 questions in about 13 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free

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