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ICE Scoring: Roadmap Prioritization Assessment
Enables cross-functional stakeholders to evaluate roadmap initiatives on Impact, Confidence, and Ease dimensions, producing quantified ICE priority scores alongside qualitative risk and rationale data.
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ICE Scoring: Roadmap Prioritization Assessment
<p>Welcome to the Roadmap Prioritization Assessment.</p><p>You will evaluate four proposed initiatives on three dimensions: Impact, Confidence, and Ease (ICE). Your responses are confidential and will be reported in aggregate to inform roadmap decisions.</p><p>There are no right or wrong answers—we value your honest assessment. Participation is voluntary and you may stop at any time. This survey should take approximately 10 minutes.</p><p><strong>Note to survey owner:</strong> Replace 'Bet A–D' labels with your actual initiative names before distributing.</p>
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
29 questions · ~13 min
Q01
Opinion Scale
How closely are you involved in roadmap planning decisions?
Scale: 1 – 5
Min:Not at all involvedMax:Deeply involved
Q02
Opinion Scale
How familiar are you with Bet A?
Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q03
Opinion Scale
Bet A — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q04
Opinion Scale
Bet A — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q05
Opinion Scale
Bet A — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q06
Long Text
What key risks, dependencies, or assumptions should we consider for Bet A?
Q07
Opinion Scale
How familiar are you with Bet B?
Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q08
Opinion Scale
Bet B — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q09
Opinion Scale
Bet B — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q10
Opinion Scale
Bet B — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q11
Long Text
What key risks, dependencies, or assumptions should we consider for Bet B?
Q12
Opinion Scale
How familiar are you with Bet C?
Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q13
Opinion Scale
Bet C — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q14
Opinion Scale
Bet C — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q15
Opinion Scale
Bet C — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q16
Long Text
What key risks, dependencies, or assumptions should we consider for Bet C?
Q17
Opinion Scale
How familiar are you with Bet D?
Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q18
Opinion Scale
Bet D — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q19
Opinion Scale
Bet D — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q20
Opinion Scale
Bet D — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q21
Long Text
What key risks, dependencies, or assumptions should we consider for Bet D?
Q22
Ranking
Rank the following initiatives from highest to lowest priority for the next cycle.
- Bet A
- Bet B
- Bet C
- Bet D
Drag to rank
Q23
Multiple Choice
If only one initiative could be funded this quarter, which would you choose?
- Bet A
- Bet B
- Bet C
- Bet D
- None of the above
Q24
Opinion Scale
How confident are you in the overall prioritization you provided above?
Scale: 1 – 7
Min:Not at all confidentMax:Very confident
Q25
Long Text
Is there anything else we should consider when sequencing or timing these initiatives?
Q26
AI Interview
Based on your prioritization above, please share your reasoning. Our AI moderator will ask a couple of follow-up questions to better understand your thinking.
Q27
Multiple Choice
What is your primary role?
- Product Management
- Engineering
- Design/UX
- Data/Analytics
- Marketing
- Sales
- Customer Support/Success
- Operations
- Leadership/Executive
- Other
- Prefer not to say
Q28
Multiple Choice
Which region are you primarily based in?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
- Prefer not to say
Q29
Multiple Choice
How long have you been with the organization?
- Less than 6 months
- 6–12 months
- 1–2 years
- 3–5 years
- 6+ years
- Prefer not to say
Message
Thank you for your input. Your responses will be aggregated and used to inform roadmap prioritization for the upcoming cycle.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Why this template
What this template is built to do — we found no directly comparable template from other survey tools to review.
What sets it apart
- Scores every initiative (Bet A–D) across all three ICE dimensions — Impact, Confidence, and Ease — using dedicated opinion-scale questions, not just a single composite risk rating
- Pairs each quantitative ICE score with a matching open-text question capturing risks, dependencies, and assumptions for that specific initiative, so scores come with rationale attached
- Includes a ranking question and a forced single-choice 'if only one could be funded' question that let you cross-validate the calculated ICE scores against stakeholders' gut prioritization
- Closes with an AI follow-up interview that adaptively probes the reasoning behind a respondent's prioritization, plus role, region, and tenure segmentation to see how views differ by stakeholder type
Frequently asked questions
What questions are in the “ICE Scoring: Roadmap Prioritization Assessment” template?
The template includes 29 ready-to-use questions, starting with: “How closely are you involved in roadmap planning decisions?” · “How familiar are you with Bet A?” · “Bet A — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 29 questions in about 13 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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