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Incident Communication & Stakeholder Update Survey
Evaluates the timeliness, clarity, channel effectiveness, and overall quality of incident communications from stakeholders' perspectives to identify actionable improvements in crisis response.
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Incident Communication & Stakeholder Update Survey
Thank you for participating in this survey about our incident communication. We want to understand your experience with how we communicated during a recent incident so we can improve. This survey takes approximately 10 minutes. Your participation is voluntary and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
19 questions · ~10 min
Q01
Dropdown
When did you most recently receive an incident communication from us?
- In the past 7 days
- 8–30 days ago
- 31–60 days ago
- More than 60 days ago
- I don't recall
Q02
Opinion Scale
How timely was the first notification you received about that incident?
Scale: 1 – 7
Min:Not at all timelyMax:Extremely timely
Q03
Dropdown
Approximately how long after the incident started did you receive the first notification?
- Under 1 hour
- 1–2 hours
- 3–6 hours
- 7–12 hours
- 13–24 hours
- 25–48 hours
- More than 48 hours
- Not sure
Q04
Opinion Scale
How would you describe the frequency of updates you received during the incident?
Scale: 1 – 7
Min:Far too infrequentMax:Far too frequent
Q05
Multiple Choice
During a major incident, how often would you prefer to receive updates?
- Every 15 minutes
- Every 30 minutes
- Hourly
- Every 2–3 hours
- Only when status changes
- Only at start and resolution
Q06
Multiple Choice
Which communication channels did you use or notice during that incident? (Select all that apply.)
- SMS/text
- In-app or push notification
- Status page
- Phone call
- Social media
- Dashboard/banner
- Other (please specify)
Q07
Ranking
Of the channels you used, rank them by usefulness for this incident (top = most useful).
- SMS/text
- In-app or push notification
- Status page
- Phone call
- Social media
- Dashboard/banner
Drag to rank
Q08
Opinion Scale
How clear was the description of the incident's impact on your services or workflows?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q09
Opinion Scale
How clear were the progress updates provided during the incident?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q10
Opinion Scale
How clear was the resolution summary once the incident was resolved?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q11
Opinion Scale
How clear was the root cause explanation provided after the incident?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q12
Opinion Scale
Overall, how would you rate the communication you received for that incident?
Scale: 1 – 7
Min:Very poorMax:Excellent
Q13
Opinion Scale
How confident are you that you will be kept appropriately informed during a future incident?
Scale: 1 – 7
Min:Not at all confidentMax:Extremely confident
Q14
AI Interview
Thinking about the incident communication you evaluated in this survey, what worked well and what could be improved? Please share your thoughts and we'll follow up with a few questions.
Q15
Long Text
Based on your responses in this survey, is there anything else you would like to share about our incident communications?
Q16
Dropdown
What is your primary role?
- Developer
- SRE/Operations
- Security
- Product/Project management
- Customer support
- Executive/Leadership
- Procurement/Vendor management
- Other
Q17
Dropdown
Which region are you primarily located in?
- North America
- Latin America
- Europe
- Middle East & Africa
- Asia
- Oceania
- Prefer not to say
Q18
Dropdown
Approximately how many employees are in your organization?
- 1–49
- 50–249
- 250–999
- 1,000–4,999
- 5,000+
- Prefer not to say
Q19
Dropdown
How long have you used our product or service?
- Under 3 months
- 3–12 months
- 1–3 years
- More than 3 years
- Not sure
Message
Thank you for taking the time to share your feedback. Your responses will help us improve how we communicate during incidents. If you have any questions about this survey, please contact our team.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Pairs opinion-scale ratings on timeliness, update frequency, and clarity of impact/progress/resolution/root-cause explanations with an AI follow-up interview that adaptively asks stakeholders what worked and what didn't about that specific incident.
- Uses multiple-choice and ranking questions to capture which channels stakeholders actually noticed and found most useful during the incident, not just an overall satisfaction score.
- Segments results by role, region, organization size, and tenure with the product, so gaps in timeliness or clarity can be filtered by stakeholder group.
- Closes with an open-text reflection question after the AI interview, feeding into an auto-generated report rather than requiring manual read-through of every response.
Jotform
Quality Incident Treatment Feedback Form TemplateA static, drag-and-drop form for collecting feedback on how a quality incident was handled and resolved. It's fielding-ready out of the box but built as a fixed question list rather than a dynamic interview, so depth of insight depends entirely on how many questions you manually add. Good for quick deployment, less suited to probing nuance around communication quality specifically.
What it does well
- Easy to customize with Jotform's drag-and-drop form builder
- Can integrate with Jotform's broader ecosystem (notifications, e-signature, workflow tools)
- Quick to deploy for basic post-incident feedback collection
Where it falls short
- Static question set with no adaptive AI follow-up probing on individual responses
- No voice AI interview or guided screen-share task option
- No automated per-response quality scoring or auto-generated analysis report
QuestionPro
Company Communication Survey | Communication survey questionsA general internal-communications evaluation template rather than one built around incident response specifically; it would need substantial customization to cover incident timeliness, channel effectiveness, or root-cause clarity. It's a standard static template on an enterprise survey platform with its own reporting tools, not an incident-specific instrument.
What it does well
- Covers broad organizational communication satisfaction themes
- Backed by QuestionPro's enterprise survey platform with analytics and reporting
- Likely supports multiple standard question types for customization
Where it falls short
- Not tailored to incident-specific timelines, channels, or resolution/root-cause clarity
- No adaptive AI-driven follow-up questioning based on individual answers
- Static template requiring manual analysis of open-ended feedback rather than automated scoring or report generation
Frequently asked questions
What questions are in the “Incident Communication & Stakeholder Update Survey” template?
The template includes 19 ready-to-use questions, starting with: “When did you most recently receive an incident communication from us?” · “How timely was the first notification you received about that incident?” · “Approximately how long after the incident started did you receive the first notification?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 19 questions in about 10 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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