Packaging & retail
Label hierarchy test template
Choose a label hierarchy that makes key product information easy to understand. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a label hierarchy that makes key product information easy to understand.
Target audience
[Shoppers in your product category]
Inside the template
Your starting brief
Compare label layouts for [your product]. Keep all copy, package size, and colors constant. Vary the placement and prominence of the name, variant, and supporting details.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which label makes the important information clearer, and why?
- What product and variant do you think this is?
- Which information did you notice first?
- What feels difficult to locate or read?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Information clarity
- Variant recognition
- Readability
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a label hierarchy that makes key product information easy to understand.
- What should I customize before starting?
- Keep all copy, package size, and colors constant. Vary the placement and prominence of the name, variant, and supporting details. Recruit shoppers in your product category.
- How should I use the feedback?
- Review comprehension alongside appeal. Static images do not measure physical handling, shelf attention, or sales.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.