Packaging & retail
Packaging redesign test template
Compare packaging options for product understanding, visual appeal, and purchase consideration.
Use this concept testEditable starter · English content
What you want to learn
Learn which package communicates the product clearly and why shoppers prefer it.
Target audience
[Shoppers who buy products in your category]
Inside the template
Your starting brief
Compare the current packaging for [your product] with proposed alternatives. Keep the product, price, claims, and image size consistent so participants can focus on differences in the packaging.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which package would you be more likely to choose, and why?
- What product do you think is inside this package?
- What did you notice first?
- What feels clear or confusing about the packaging?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Visual appeal
- Product clarity
- Purchase consideration
How to use this starter
- When should I use this concept test?
- Use this when choosing between your current package and proposed designs before committing to a production run.
- What should I customize before starting?
- Hold the product, price, claims, image size, and viewing angle constant. Include the current package so a redesign has a meaningful reference point.
- How should I use the feedback?
- Read product-clarity responses alongside preference. A visually appealing package may still communicate the wrong product. A static comparison does not measure shelf attention or sales.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.