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Livestream Shopping Trust & Purchase Intent Survey
Measures consumer trust perceptions, behavioral engagement, and purchase intent for livestream/social commerce shopping. Designed for market researchers studying adoption drivers and barriers across platforms.
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Livestream Shopping Trust & Purchase Intent Survey
Welcome! This survey explores your views and experiences related to online shopping formats, including livestreaming. It takes approximately 11 minutes to complete. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate for research purposes.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~11 min
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For this survey, 'livestream shopping' refers to browsing or purchasing products during a real-time video stream — typically hosted by a person, influencer, or brand — where viewers can interact via chat and check out directly within the stream.
Q01
Multiple Choice
In the past 12 months, have you watched any shopping livestreams (on any platform)?
- Yes
- No
- Not sure
Q02
Multiple Choice
Which of the following platforms have you used for shopping livestreams in the past 12 months? Select all that apply.
- TikTok Live
- Instagram Live
- YouTube Live
- Amazon Live
- Facebook Live
- Other (please specify)
- I haven't used any of these
Q03
Dropdown
In the past 12 months, how often have you watched shopping livestreams?
- Weekly or more
- 2–3 times per month
- About once a month
- A few times total
- Once or twice ever
- Never
Q04
Multiple Choice
Have you ever purchased a product during or as a direct result of a shopping livestream?
- Yes
- No
- Not sure
Q05
Opinion Scale
How much do you trust the accuracy of product descriptions provided during shopping livestreams?
Scale: 1 – 7
Min:Do not trust at allMax:Trust completely
Q06
Opinion Scale
How much do you trust the honesty of hosts or presenters in shopping livestreams?
Scale: 1 – 7
Min:Do not trust at allMax:Trust completely
Q07
Opinion Scale
How much do you trust that your payment information is secure when purchasing through a shopping livestream?
Scale: 1 – 7
Min:Do not trust at allMax:Trust completely
Q08
Opinion Scale
How much do you trust that returns and refunds will be handled fairly for purchases made through shopping livestreams?
Scale: 1 – 7
Min:Do not trust at allMax:Trust completely
Q09
Opinion Scale
How would you rate the fairness of prices offered during shopping livestreams compared to other online shopping channels?
Scale: 1 – 7
Min:Much less fairMax:Much more fair
Q10
Ranking
Rank the factors that most help you trust a shopping livestream (1 = most important).
- Well-known platform brand
- Verified host identity or credentials
- Real-time viewer questions and reviews
- Clear return/refund policy
- Secure checkout indicators
Drag to rank
Q11
Multiple Choice
Which of the following signs would make you skeptical of a livestream shopping offer? Select all that apply.
- Pressure tactics or countdown timers
- No brand or store information displayed
- Too-good-to-be-true pricing
- Host avoiding or ignoring viewer questions
- No order confirmation or receipts
- Limited payment methods
- Poor video or audio quality
Q12
Opinion Scale
How likely are you to purchase a product from a shopping livestream in the next 3 months?
Scale: 1 – 7
Min:Extremely unlikelyMax:Extremely likely
Q13
Opinion Scale
How likely are you to watch or participate in a shopping livestream in the next 3 months?
Scale: 1 – 7
Min:Extremely unlikelyMax:Extremely likely
Q14
Ranking
Rank the following shopping formats in order of your personal preference (1 = most preferred).
- In-store shopping
- Retail website product page
- Livestream shopping
- Short-form shoppable video (e.g., TikTok Shop)
- Online marketplace listing (e.g., Amazon, eBay)
Drag to rank
Q15
Long Text
Based on your responses in this survey, please share any additional thoughts, concerns, or experiences related to livestream shopping.
Q16
AI Interview
We'd like to explore a few of your responses in more depth. An AI moderator will ask you 1–2 brief follow-up questions about your livestream shopping experiences and opinions.
Q17
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q18
Multiple Choice
Which gender do you identify with?
- Man
- Woman
- Non-binary
- Prefer not to say
Q19
Dropdown
Which country do you currently live in?
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- India
- Brazil
- Mexico
- Japan
- South Korea
- Philippines
- Indonesia
- Nigeria
- South Africa
- Other (please specify)
Q20
Multiple Choice
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college / Associate degree
- Bachelor's degree
- Graduate or professional degree
- Prefer not to say
Q21
Multiple Choice
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Unemployed and seeking work
- Student
- Homemaker / caregiver
- Retired
- Prefer not to say
Q22
Dropdown
Approximately how much do you spend on online purchases per month?
- Less than $50
- $50–$99
- $100–$199
- $200–$499
- $500–$999
- $1,000 or more
- Prefer not to say
Message
Thank you for completing this survey! Your responses are valuable and will contribute to research on consumer experiences with livestream shopping.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Livestream Shopping Trust & Purchase Intent Survey” template?
The template includes 22 ready-to-use questions, starting with: “In the past 12 months, have you watched any shopping livestreams (on any platform)?” · “Which of the following platforms have you used for shopping livestreams in the past 12 months? Select all that apply.” · “In the past 12 months, how often have you watched shopping livestreams?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 22 questions in about 11 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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