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Localization Quality Assessment (LQA) Survey
Captures end-user evaluations of translated content across fluency, cultural fit, intent accuracy, and tone. Designed for LQA teams seeking structured feedback to prioritize localization improvements.
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Localization Quality Assessment (LQA) Survey
Welcome to the Localization Quality Assessment. This survey asks about your recent experience with localized (translated) content. Your responses will help us improve language quality across our products. • Participation is voluntary—you may stop at any time. • There are no right or wrong answers; we value your honest observations. • Your responses are confidential and will be reported in aggregate only. • Estimated time: 6–8 minutes. Please proceed when you are ready.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~11 min
Message
For the following questions, please think about your most recent session using a localized version of our product—ideally within the last 30 days.
Q01
Multiple Choice
When did you last use a localized version of our product?
- Today
- Yesterday
- 3–7 days ago
- 8–30 days ago
- More than 30 days ago
- Not sure
Q02
Dropdown
Which language or locale are you evaluating today?
- Spanish (Spain)
- Spanish (Latin America)
- French (France)
- French (Canada)
- German
- Italian
- Portuguese (Brazil)
- Portuguese (Portugal)
- Japanese
- Korean
- Chinese (Simplified)
- Chinese (Traditional)
- Arabic
- Other (please specify)
Q03
Multiple Choice
Where did you encounter the localized text? Select all that apply.
- App/website UI
- Onboarding or tutorials
- Help Center or FAQs
- Marketing pages or ads
- Transactional emails or SMS
- Customer support chat
- Legal/Terms
- In-app notifications
- Other (please specify)
Q04
Opinion Scale
The localized text was free of grammar and spelling errors.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q05
Opinion Scale
The localized text sounded natural, as if written by a native speaker.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q06
Opinion Scale
The localized text was easy to read and understand.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q07
Rating Scale
Overall, how would you rate the quality of the localized language you experienced?
Range: 1 – 5
Min:Very poorMax:Excellent
Q08
Opinion Scale
The localized content felt culturally appropriate for my locale.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q09
Multiple Choice
Which of the following elements, if any, felt awkward or out of place? Select all that apply.
- Idioms or sayings
- Humor or jokes
- Examples or scenarios
- Date, time, or measurement formats
- Address or phone formats
- Honorifics, titles, or formality level
- Images or symbols
- Currency or pricing formats
- None of the above
- Other (please specify)
Q10
Long Text
If you noticed something that felt culturally off, please describe one example and how you would improve it.
Q11
Opinion Scale
The localized text accurately preserved the intended meaning of the original content.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q12
Opinion Scale
Instructions and guidance in the localized content were clear and easy to follow.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q13
Multiple Choice
The overall formality level of the localized content felt…
- Much too informal
- Slightly too informal
- About right
- Slightly too formal
- Much too formal
Q14
Multiple Choice
Approximately how many localization issues did you notice during your session?
- None
- 1–2
- 3–5
- 6–10
- More than 10
Q15
Ranking
Please rank the following aspects of localization quality in order of importance to you (1 = most important).
- Accurate meaning
- Cultural fit
- Readability and flow
- Consistent terminology
- Tone and voice alignment
- Brevity and conciseness
Drag to rank
Q16
AI Interview
We'd like to explore your localization experience in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
Q17
Long Text
Based on your responses in this survey, please share any additional thoughts, examples, or suggestions about the localized experience.
Q18
Multiple Choice
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q19
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q20
Dropdown
In which country or region do you currently live?
- United States
- Canada
- United Kingdom
- Germany
- France
- Spain
- Italy
- Brazil
- Portugal
- Japan
- South Korea
- Mexico
- Argentina
- Colombia
- Other (please specify)
Q21
Dropdown
How would you rate your proficiency in the source language (e.g., English)?
- Native or bilingual
- Advanced (fluent)
- Intermediate (conversational)
- Beginner (basic)
- No proficiency
Q22
Dropdown
How would you rate your proficiency in the target locale language you evaluated?
- Native or bilingual
- Advanced (fluent)
- Intermediate (conversational)
- Beginner (basic)
- No proficiency
Message
Thank you for your time. Your feedback directly helps us improve the quality of localized experiences across all our products.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Why this template
What this template is built to do — we found no directly comparable template from other survey tools to review.
What sets it apart
- Includes dedicated opinion-scale questions covering grammar/spelling, natural phrasing, readability, cultural appropriateness, and intent-accuracy of the translated content — the core LQA dimensions
- Uses an AI follow-up interview to probe deeper into any cultural or tone issues a respondent flags, going beyond a static rating
- Captures context (locale, where the text was encountered, source and target language proficiency) so LQA teams can segment and prioritize issues by locale
- Ends with an auto-generated report structure supported by transparent, reviewable AI prompts, unlike closed-box scoring in generic quality templates
Frequently asked questions
What questions are in the “Localization Quality Assessment (LQA) Survey” template?
The template includes 22 ready-to-use questions, starting with: “When did you last use a localized version of our product?” · “Which language or locale are you evaluating today?” · “Where did you encounter the localized text? Select all that apply.”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 22 questions in about 11 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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