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Customer Experience

Localization Quality Assessment (LQA) Survey

Captures end-user evaluations of translated content across fluency, cultural fit, intent accuracy, and tone. Designed for LQA teams seeking structured feedback to prioritize localization improvements.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

25 questions · ~11 min
Q01
Message

Welcome to the Localization Quality Assessment. This survey asks about your recent experience with localized (translated) content. Your responses will help us improve language quality across our products. • Participation is voluntary—you may stop at any time. • There are no right or wrong answers; we value your honest observations. • Your responses are confidential and will be reported in aggregate only. • Estimated time: 6–8 minutes. Please proceed when you are ready.

Q02
Message

For the following questions, please think about your most recent session using a localized version of our product—ideally within the last 30 days.

Q03
Opinion Scale

The localized text was free of grammar and spelling errors.

Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q04
Opinion Scale

The localized content felt culturally appropriate for my locale.

Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q05
Opinion Scale

The localized text accurately preserved the intended meaning of the original content.

Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q06
Multiple Choice

The overall formality level of the localized content felt…

  • Much too informal
  • Slightly too informal
  • About right
  • Slightly too formal
  • Much too formal
Q07
AI Interview

We'd like to explore your localization experience in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.

Q08
Multiple Choice

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
Message

Thank you for your time. Your feedback directly helps us improve the quality of localized experiences across all our products.

Q10
Multiple Choice

When did you last use a localized version of our product?

  • Today
  • Yesterday
  • 3–7 days ago
  • 8–30 days ago
  • More than 30 days ago
  • Not sure
Q11
Opinion Scale

The localized text sounded natural, as if written by a native speaker.

Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q12
Multiple Choice

Which of the following elements, if any, felt awkward or out of place? Select all that apply.

  • Idioms or sayings
  • Humor or jokes
  • Examples or scenarios
  • Date, time, or measurement formats
  • Address or phone formats
  • Honorifics, titles, or formality level
  • Images or symbols
  • Currency or pricing formats
  • None of the above
  • Other (please specify)
Q13
Opinion Scale

Instructions and guidance in the localized content were clear and easy to follow.

Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q14
Multiple Choice

Approximately how many localization issues did you notice during your session?

  • None
  • 1–2
  • 3–5
  • 6–10
  • More than 10
Q15
Long Text

Based on your responses in this survey, please share any additional thoughts, examples, or suggestions about the localized experience.

Q16
Multiple Choice

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q17
Dropdown

Which language or locale are you evaluating today?

  • Spanish (Spain)
  • Spanish (Latin America)
  • French (France)
  • French (Canada)
  • German
  • Italian
  • Portuguese (Brazil)
  • Portuguese (Portugal)
  • Japanese
  • Korean
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Arabic
  • Other (please specify)
Q18
Opinion Scale

The localized text was easy to read and understand.

Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q19
Long Text

If you noticed something that felt culturally off, please describe one example and how you would improve it.

Q20
Ranking

Please rank the following aspects of localization quality in order of importance to you (1 = most important).

  1. Accurate meaning
  2. Cultural fit
  3. Readability and flow
  4. Consistent terminology
  5. Tone and voice alignment
  6. Brevity and conciseness
Drag to rank
Q21
Dropdown

In which country or region do you currently live?

  • United States
  • Canada
  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy
  • Brazil
  • Portugal
  • Japan
  • South Korea
  • Mexico
  • Argentina
  • Colombia
  • Other (please specify)
Q22
Multiple Choice

Where did you encounter the localized text? Select all that apply.

  • App/website UI
  • Onboarding or tutorials
  • Help Center or FAQs
  • Marketing pages or ads
  • Transactional emails or SMS
  • Customer support chat
  • Legal/Terms
  • In-app notifications
  • Other (please specify)
Q23
Rating Scale

Overall, how would you rate the quality of the localized language you experienced?

Range: 1 – 5
Min:Very poorMax:Excellent
Q24
Dropdown

How would you rate your proficiency in the source language (e.g., English)?

  • Native or bilingual
  • Advanced (fluent)
  • Intermediate (conversational)
  • Beginner (basic)
  • No proficiency
Q25
Dropdown

How would you rate your proficiency in the target locale language you evaluated?

  • Native or bilingual
  • Advanced (fluent)
  • Intermediate (conversational)
  • Beginner (basic)
  • No proficiency

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Why this template

What this template is built to do — we found no directly comparable template from other survey tools to review.

What sets it apart

  • Includes dedicated opinion-scale questions covering grammar/spelling, natural phrasing, readability, cultural appropriateness, and intent-accuracy of the translated content — the core LQA dimensions
  • Uses an AI follow-up interview to probe deeper into any cultural or tone issues a respondent flags, going beyond a static rating
  • Captures context (locale, where the text was encountered, source and target language proficiency) so LQA teams can segment and prioritize issues by locale
  • Ends with an auto-generated report structure supported by transparent, reviewable AI prompts, unlike closed-box scoring in generic quality templates

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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