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Customer Experience

Translation Quality & Localization UX Assessment

Measures translation quality, tonal appropriateness, and terminology consistency for multilingual digital products. Designed for product and localization teams seeking diagnostic feedback to improve global user experience.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

23 questions · ~10 min
Q01
Message

Welcome! This brief survey (approximately 6–8 minutes) asks about your recent experiences using products or websites in different languages. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate to improve translation and localization quality.

Q02
Multiple Choice

In the past 30 days, how often did you use a product or website in a language other than your primary language?

  • Daily
  • Several times a week
  • About once a week
  • A few times this month
  • Not in the past 30 days
Q03
Message

The following questions are about your most recent session using a product or website in a non-primary language.

Q04
Multiple Choice

Overall, did the product use the same terms and labels consistently throughout?

  • Yes, clearly consistent
  • Partly consistent
  • Not consistent
  • Not sure
Q05
Long Text

If possible, share one or two examples where the translation seemed inconsistent or incorrect. Include the term you expected, if known.

Q06
Message

Finally, a few questions about you for classification purposes.

Q07
Message

Thank you for your feedback — your responses will directly help us improve the localization and translation quality of our products. If you have any questions, please contact us at [support email].

Q08
Dropdown

Which interface language do you mainly use right now?

  • English
  • Spanish
  • Chinese (Simplified)
  • Chinese (Traditional)
  • French
  • German
  • Portuguese
  • Arabic
  • Hindi
  • Japanese
  • Korean
  • Russian
  • Italian
  • Other
  • Prefer not to say
Q09
Opinion Scale

How would you rate the overall translation quality?

Scale: 1 – 7
Min:Extremely poorMax:Excellent
Q10
Multiple Choice

Where did you notice inconsistent terminology? Select all that apply.

  • Buttons and labels
  • Menus or navigation
  • Error messages
  • Help/FAQ or support
  • Onboarding or tutorials
  • Legal or policy text
  • Marketing or promotional text
  • System notifications
  • Search and filters
  • Other (please specify)
  • I did not notice any inconsistencies
Q11
Long Text

If you could suggest one change to improve the translations, what would it be?

Q12
Dropdown

In which region do you currently live?

  • North America
  • Central America & Caribbean
  • South America
  • Western Europe
  • Eastern Europe
  • Middle East & North Africa
  • Sub-Saharan Africa
  • South Asia
  • East Asia
  • Southeast Asia
  • Central Asia
  • Oceania
  • Prefer not to say
Q13
Multiple Choice

In the past 30 days, which languages did you actively read or interact with online? Select all that apply.

  • English
  • Spanish
  • Chinese (Simplified)
  • Chinese (Traditional)
  • French
  • German
  • Portuguese
  • Arabic
  • Hindi
  • Japanese
  • Korean
  • Russian
  • Italian
  • Other
  • Prefer not to say
Q14
Opinion Scale

How would you rate the accuracy of the translations (i.e., the meaning was correct and complete)?

Scale: 1 – 7
Min:Very inaccurateMax:Very accurate
Q15
Ranking

Please rank the following areas from most to least in need of translation improvement.

  1. Buttons and labels
  2. Menus or navigation
  3. Error messages
  4. Help/FAQ or support
  5. Onboarding or tutorials
  6. Legal or policy text
  7. System notifications
Drag to rank
Q16
AI Interview

Based on your responses in this survey, please share any additional thoughts or feelings about your experience with translated or localized content. Our AI moderator may ask a follow-up question to better understand your perspective.

Q17
Multiple Choice

Which age group do you fall into?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q18
Opinion Scale

How would you rate the naturalness of the translations (i.e., the text read as if it were originally written in that language)?

Scale: 1 – 7
Min:Very unnaturalMax:Very natural
Q19
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q20
Opinion Scale

How would you rate the cultural appropriateness of the translations (i.e., the content felt relevant and respectful for your culture)?

Scale: 1 – 7
Min:Not at all appropriateMax:Completely appropriate
Q21
Opinion Scale

How would you rate your proficiency in the non-primary language you use most often online?

Scale: 1 – 5
Min:BeginnerMax:Native or near-native
Q22
Opinion Scale

How would you describe the tone and formality of the translated text?

Scale: 1 – 7
Min:Far too informalMax:Far too formal
Q23
Dropdown

In the past 30 days, how often did you notice translations that were unclear, awkward, or incorrect?

  • Never
  • Rarely
  • Sometimes
  • Often
  • Very often

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Why this template

What this template is built to do — we found no directly comparable template from other survey tools to review.

What sets it apart

  • Includes dedicated opinion-scale ratings for translation accuracy, naturalness, and cultural appropriateness — not just a single overall quality score
  • Captures terminology consistency issues with a multi-select question on where inconsistencies were noticed, plus open-text examples
  • Uses an AI follow-up interview to probe respondents' additional thoughts based on their specific prior answers, going beyond static rating grids
  • Includes a ranking question to prioritize which localization areas most need improvement, giving product and localization teams actionable diagnostic direction

Frequently asked questions

What questions are in the “Translation Quality & Localization UX Assessment” template?

The template includes 23 ready-to-use questions, starting with: “Welcome! This brief survey (approximately 6–8 minutes) asks about your recent experiences using products or websites in…” · “In the past 30 days, how often did you use a product or website in a language other than your primary language?” · “The following questions are about your most recent session using a product or website in a non-primary language.”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 23 questions in about 10 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free

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