Brand & messaging
Logo design template
Start a logo creative brief with a brand name, personality, and requirements for small and large uses.
Use this design briefEditable starter · English content
Design goal
Create a logo direction to refine and optionally compare in a concept test.
Inside the template
Your starting brief
Create a logo for [your brand], a [business or product category]. Reflect [your brand personality]. Keep the name legible at small sizes and make the design work in one color as well as full color.
Style settings
- Simple silhouette
- Legible wordmark
- Distinctive
Design assets are visuals such as packaging, logos, or ad images. This brief helps you create them; finished artwork is not included.
How to use this starter
- When should I use this design brief?
- Use this to explore early logo directions for a brand or product before developing a final identity.
- What should I customize before starting?
- Supply the exact brand name, business category, personality, and common placements. Describe any symbols or existing brand elements to retain.
- What should I review in the artwork?
- Inspect the exact lettering, small-size readability, and one-color treatment. Refine the selected direction into final artwork and check its suitability before adopting it.
- What opens when I use this template?
- The design editor with the creative brief and style settings shown here. The template contains no finished artwork. Replace the placeholders, then generate or upload your own visuals.
Put your design in front of an audience
Explore a related starter or browse the full collection.