Brand & messaging
Logo preference test template
Compare logo directions for brand fit, readability, and distinctiveness.
Use this concept testEditable starter · English content
What you want to learn
Choose a logo direction that communicates the intended personality and remains easy to recognize.
Target audience
[People who might buy from or use your brand]
Inside the template
Your starting brief
Compare logo options for [your brand], a [business category] for [your audience]. Use the same background, display size, and brand description for every option. Include a small-size view of each logo.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which logo better fits this brand, and why?
- What kind of company would you expect this logo to represent?
- Which details make this logo recognizable or difficult to read?
- What would you change to better match the brand?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Brand fit
- Readability
- Distinctiveness
How to use this starter
- When should I use this concept test?
- Use this when you have several logo directions and want to understand how prospective customers interpret them.
- What should I customize before starting?
- Give each logo the same space, background, and brand description. Include a small version to reveal readability problems without changing the presentation between options.
- How should I use the feedback?
- Separate personal taste from fit with the intended brand. Association and readability comments are useful inputs for refinement; preference does not establish trademark availability.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.