Q01
Message
All templatesCustomer Experience
Loyalty Program Satisfaction & Redemption Survey
Measures loyalty program members' satisfaction with reward relevance, redemption ease, and perceived value relative to competitors to identify retention drivers and improvement priorities.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
20 questions · ~9 min
Q02
Multiple Choice
Are you currently a member of this brand's rewards or loyalty program?
- Yes
- No
- I'm not sure
Q03
Multiple Choice
Which types of rewards from this brand are most valuable to you? Please select all that apply.
- Money-off vouchers or discounts
- Free product or service
- Free shipping or delivery
- Exclusive experiences or events
- Partner rewards
- Status or priority perks
- Extended support or warranty
- Charitable donations
- Other (please specify)
Q04
Multiple Choice
In the past 3 months, did you redeem a reward from this program?
- Yes
- No
- Not sure
Q05
Rating Scale
Overall, how would you rate the value of this rewards program for you over the past 3 months?
Range: 1 – 5
Min:PoorMax:Excellent
Q06
Long Text
Based on your experiences with this rewards program, if you could improve one thing about the rewards or redemption process, what would it be?
Q07
Dropdown
What is your age?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q08
Message
Thank you for completing this survey. Your feedback is valuable and will be used to improve the rewards program experience.
Q09
Multiple Choice
In the past 3 months, how often did you use or interact with this brand's rewards or loyalty program?
- Not at all
- Once
- 2–3 times
- 4–6 times
- 7+ times
Q10
Opinion Scale
The rewards offered by this program are relevant to my interests and needs.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q11
Opinion Scale
Thinking about your most recent reward redemption, how easy was the process?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q12
Opinion Scale
Compared to rewards programs from similar brands, this program offers good value for me.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q13
AI Interview
We'd like to understand your rewards experience in more detail. Please share your thoughts, and our research assistant may ask a follow-up question or two.
Q14
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q15
Opinion Scale
There is a good variety of reward options to choose from in this program.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q16
Multiple Choice
During your most recent attempt to redeem a reward, did you encounter any of the following issues? Please select all that apply.
- No issues
- Could not find a suitable reward
- Too many steps required
- Technical error or app crash
- Terms or conditions were confusing
- Location or date restrictions
- Other (please specify)
Q17
Opinion Scale
How likely are you to continue participating in this rewards program over the next 12 months?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q18
Dropdown
In which region do you currently reside?
- United States
- Canada
- United Kingdom
- Australia
- European Union
- India
- Southeast Asia
- Middle East/North Africa
- Latin America
- Sub-Saharan Africa
- Other
- Prefer not to say
Q19
Opinion Scale
I earn points or rewards at a reasonable pace in this program.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q20
Ranking
Rank the following aspects by importance when you evaluate this brand's rewards program. Drag to reorder, with 1 being most important.
- Value for money
- Relevance to me
- Ease of redeeming
- Speed to earn
- Choice of rewards
Drag to rank
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Purpose-built for loyalty programs — covers reward relevance, variety, and earn-rate perception with dedicated opinion-scale items rather than generic satisfaction questions
- Includes a ranking exercise for what members value most and a dedicated redemption-friction question (multiple-choice on issues encountered) to pinpoint specific breakdowns
- Adds a competitive-value comparison item ("compared to rewards programs from similar brands") and an AI follow-up interview to probe open-ended context behind ratings in real time
- Closes with an open-text improvement question plus standard demographics, giving both quantifiable scores and qualitative detail for a full retention-driver report
Jotform
Program Satisfaction Survey Form TemplateThis is a generic program satisfaction form, not built specifically for loyalty or rewards programs, so it would need significant editing to address redemption, earn-rate, or reward-relevance questions. It's a fielding-ready form builder template, useful as a generic starting point rather than a loyalty-specific instrument. Jotform's strength is fast customization and native form/embed distribution.
What it does well
- Quick to duplicate and customize in Jotform's drag-and-drop builder
- Supports standard form logic and integrations typical of Jotform
- Easy embedding/distribution via Jotform's hosting
Where it falls short
- Generic satisfaction wording with no loyalty-program-specific questions (reward relevance, redemption ease, earn pace)
- Static question set with no adaptive follow-up or AI-driven probing
- No published methodology or per-response quality scoring
Typeform
Program Satisfaction Survey TemplateLike Jotform's version, this is a broad 'program satisfaction' template rather than one designed around loyalty/rewards mechanics, so redemption experience and reward-value comparisons aren't built in. It is a ready-to-field conversational form, which is Typeform's core strength. Best treated as a generic base requiring loyalty-specific question additions.
What it does well
- Polished, conversational one-question-at-a-time UI
- Simple to rebrand and republish quickly
- Good completion-rate design for short generic surveys
Where it falls short
- No loyalty-program-specific content (reward variety, redemption friction, competitive value perception)
- No adaptive AI interview or voice-based follow-up capability
- No transparent prompt methodology or automated quality scoring on responses
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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