Marketplace Seller Trust & Transparency Assessment
Measures seller confidence in marketplace policies, dispute resolution, and earnings transparency to identify friction points and prioritize improvements that drive seller retention.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
Have you actively sold products on an online marketplace within the past 3 months?
- Yes
- No
Overall, how clear were the marketplace's seller policies to you over the past 3 months?
In the past 3 months, did you have any buyer disputes or chargebacks on this marketplace?
- Yes
- No
How transparent were your earnings statements and fee breakdowns over the past 3 months?
Please rank the following potential improvements by their impact on your selling experience (drag the most impactful to the top).
- Clearer policy examples
- Faster dispute resolutions
- More proactive status updates
- Simpler fee breakdowns
- Better human support availability
- In-product tooltips and guides
Where do you primarily operate from?
- North America
- Latin America
- Europe
- Middle East
- Africa
- South Asia
- East Asia
- Southeast Asia
- Oceania
Thank you for completing this survey. Your feedback is invaluable in improving the marketplace seller experience. Your responses will be kept confidential and reported only in aggregate.
Which marketplace do you primarily sell on?
- Amazon
- eBay
- Etsy
- Walmart Marketplace
- Mercado Libre
- Shopee
- Lazada
- Allegro
- OnBuy
- Own webstore (e.g., Shopify)
- Other
Which of the following policy areas, if any, were unclear to you over the past 3 months? Select all that apply.
- Listing and content guidelines
- Prohibited items or categories
- Fulfillment and shipping requirements
- Returns and refunds
- Seller performance metrics
- Penalties and enforcement actions
- Account suspension/appeals
- Advertising and promotions policies
- Intellectual property/brand protection
- None — all policies were clear to me
Which channels did you use to resolve your most recent dispute? Select all that apply.
- Self-resolution with buyer (messaging)
- Marketplace support ticket
- Phone support
- Automated dispute tool
- Third-party mediator
- Community/forum guidance
- Other
How well do you understand the commission or referral fees charged on your sales?
Based on your responses throughout this survey, is there anything else you'd like to share about your experience as a marketplace seller?
What is your typical monthly order volume on this marketplace?
- 0–49 orders
- 50–199 orders
- 200–999 orders
- 1,000–4,999 orders
- 5,000+ orders
- Prefer not to say
How long have you been selling on this marketplace?
- Less than 1 year
- 1–2 years
- 3–5 years
- 6–10 years
- 11+ years
How confident are you that you could comply with all relevant seller policies without unintentionally violating any?
Approximately how long did your most recent dispute take to resolve?
- Less than 24 hours
- 1–3 days
- 4–7 days
- 8–14 days
- 15–30 days
- More than 30 days
- Still unresolved
How well do you understand the fulfillment and shipping fees you are charged?
What is your primary product category?
- Consumer electronics
- Fashion/Apparel
- Home and kitchen
- Health and beauty
- Toys and hobbies
- Automotive
- Grocery
- Books/Media
- Other
- Prefer not to say
How fair was the final outcome of your most recent dispute?
How well do you understand any advertising or promotional fees you are charged?
In a few words, what is the single biggest improvement you would suggest for the dispute resolution process?
What is your typical payout frequency?
- Daily
- Weekly
- Bi-weekly
- Monthly
- On-demand
- Unpredictable
- Not sure
In the past 3 months, how often did you notice unexpected discrepancies in your payouts or fees?
- Never
- Once
- A few times
- Often
- Not applicable
Please briefly describe the most recent payout or fee discrepancy you noticed.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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