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Industry-Specific

Marketplace Seller Trust & Transparency Assessment

Measures seller confidence in marketplace policies, dispute resolution, and earnings transparency to identify friction points and prioritize improvements that drive seller retention.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

25 questions · ~11 min
Q01
Message

Thank you for participating in this study about the marketplace selling experience. Your responses will help us understand seller perspectives on policies, disputes, and earnings transparency. This survey takes approximately 6–8 minutes. Participation is voluntary and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. Please answer based on your experience over the past 3 months on your primary marketplace.

Q02
Multiple Choice

Have you actively sold products on an online marketplace within the past 3 months?

  • Yes
  • No
Q03
Opinion Scale

Overall, how clear were the marketplace's seller policies to you over the past 3 months?

Scale: 17
Min:Not at all clearMax:Extremely clear
Q04
Multiple Choice

In the past 3 months, did you have any buyer disputes or chargebacks on this marketplace?

  • Yes
  • No
Q05
Opinion Scale

How transparent were your earnings statements and fee breakdowns over the past 3 months?

Scale: 17
Min:Not at all transparentMax:Extremely transparent
Q06
Ranking

Please rank the following potential improvements by their impact on your selling experience (drag the most impactful to the top).

  1. Clearer policy examples
  2. Faster dispute resolutions
  3. More proactive status updates
  4. Simpler fee breakdowns
  5. Better human support availability
  6. In-product tooltips and guides
Drag to rank
Q07
Dropdown

Where do you primarily operate from?

  • North America
  • Latin America
  • Europe
  • Middle East
  • Africa
  • South Asia
  • East Asia
  • Southeast Asia
  • Oceania
Q08
Message

Thank you for completing this survey. Your feedback is invaluable in improving the marketplace seller experience. Your responses will be kept confidential and reported only in aggregate.

Q09
Dropdown

Which marketplace do you primarily sell on?

  • Amazon
  • eBay
  • Etsy
  • Walmart Marketplace
  • Mercado Libre
  • Shopee
  • Lazada
  • Allegro
  • OnBuy
  • Own webstore (e.g., Shopify)
  • Other
Q10
Multiple Choice

Which of the following policy areas, if any, were unclear to you over the past 3 months? Select all that apply.

  • Listing and content guidelines
  • Prohibited items or categories
  • Fulfillment and shipping requirements
  • Returns and refunds
  • Seller performance metrics
  • Penalties and enforcement actions
  • Account suspension/appeals
  • Advertising and promotions policies
  • Intellectual property/brand protection
  • None — all policies were clear to me
Q11
Multiple Choice

Which channels did you use to resolve your most recent dispute? Select all that apply.

  • Self-resolution with buyer (messaging)
  • Marketplace support ticket
  • Phone support
  • Automated dispute tool
  • Third-party mediator
  • Community/forum guidance
  • Other
Q12
Opinion Scale

How well do you understand the commission or referral fees charged on your sales?

Scale: 17
Min:Do not understand at allMax:Understand completely
Q13
AI Interview

Based on your responses throughout this survey, is there anything else you'd like to share about your experience as a marketplace seller?

Q14
Dropdown

What is your typical monthly order volume on this marketplace?

  • 0–49 orders
  • 50–199 orders
  • 200–999 orders
  • 1,000–4,999 orders
  • 5,000+ orders
  • Prefer not to say
Q15
Dropdown

How long have you been selling on this marketplace?

  • Less than 1 year
  • 1–2 years
  • 3–5 years
  • 6–10 years
  • 11+ years
Q16
Opinion Scale

How confident are you that you could comply with all relevant seller policies without unintentionally violating any?

Scale: 17
Min:Not at all confidentMax:Extremely confident
Q17
Dropdown

Approximately how long did your most recent dispute take to resolve?

  • Less than 24 hours
  • 1–3 days
  • 4–7 days
  • 8–14 days
  • 15–30 days
  • More than 30 days
  • Still unresolved
Q18
Opinion Scale

How well do you understand the fulfillment and shipping fees you are charged?

Scale: 17
Min:Do not understand at allMax:Understand completely
Q19
Multiple Choice

What is your primary product category?

  • Consumer electronics
  • Fashion/Apparel
  • Home and kitchen
  • Health and beauty
  • Toys and hobbies
  • Automotive
  • Grocery
  • Books/Media
  • Other
  • Prefer not to say
Q20
Opinion Scale

How fair was the final outcome of your most recent dispute?

Scale: 17
Min:Extremely unfairMax:Extremely fair
Q21
Opinion Scale

How well do you understand any advertising or promotional fees you are charged?

Scale: 17
Min:Do not understand at allMax:Understand completely
Q22
Long Text

In a few words, what is the single biggest improvement you would suggest for the dispute resolution process?

Q23
Dropdown

What is your typical payout frequency?

  • Daily
  • Weekly
  • Bi-weekly
  • Monthly
  • On-demand
  • Unpredictable
  • Not sure
Q24
Multiple Choice

In the past 3 months, how often did you notice unexpected discrepancies in your payouts or fees?

  • Never
  • Once
  • A few times
  • Often
  • Not applicable
Q25
Long Text

Please briefly describe the most recent payout or fee discrepancy you noticed.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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