Non-Profit Donation Request Response Survey

Thanks for taking a few minutes to share your experience with our recent donation request. Your responses are completely confidential and anonymized. Your honest feedback — whether or not you gave — helps us communicate better in the future. About 8 minutes.

Did you make a donation in response to (Replace with your organization's name)'s most recent donation request? (Template note: name the specific appeal, e.g. 'Spring Appeal letter', before launching.)

• Yes, I donated
• No, but I seriously considered it
• No, I did not consider it
• I don't recall receiving it

How did you receive this donation request?

• Email
• Direct mail letter
• Text message
• Social media
• Phone call
• In person

How clear was the request about what your donation would actually fund?

How compelling was the story or case for support presented in the request?

How much do you agree with each statement about the request you received?

When you decide whether to donate to a cause, how do you weigh these factors? Split 100 points across them based on their importance to you.

• Trust in the organization
• Emotional connection to the cause
• Tax deduction benefit
• Ease of the donation process
• Recommendation from someone I know
• Amount being requested

Which of these would do the most, and least, to make you likely to donate again in the future?

• A personal thank-you (call, note, or email)
• Seeing a report on the impact of past gifts
• A matching gift offer
• A lower suggested donation amount
• An easy recurring/monthly giving option
• Public recognition or a naming opportunity
• A simpler, faster donation process

Reconstruct the respondent's actual decision-making moment when they read or received this donation request: what caught their attention first, what nearly made them give (or not give), and any hesitation or friction they hit along the way. If they didn't donate, probe what specific change to the ask — amount, framing, timing, or channel — would have tipped their decision. If they did donate, probe what almost stopped them anyway.

How likely are you to donate to (Replace with your organization's name) again in the next 12 months?

In the past 12 months, about how many different charitable organizations have you donated to?

• None
• 1
• 2-3
• 4-6
• 7 or more
• Prefer not to say

Which age range best describes you?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

Which best describes your household income?

• Under $50,000
• $50,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

That's everything — thank you for your honesty and your support. Your responses will be reviewed by our fundraising team to make future donation requests clearer and more meaningful.