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Online Social Networking Habits & Wellbeing Survey

Explores how people actually use social networking platforms — which ones, how much, why, and how it affects their day-to-day wellbeing. Includes a best-worst trade-off on core motivations and a feature-priority ranking, plus an AI follow-up that reconstructs a specific recent moment the respondent almost quit or actually quit a platform, and what changed their mind.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share how you use social networking platforms! Your responses are completely confidential and anonymized. There are no right or wrong answers — we just want the honest picture. About 8 minutes.

Q02
Multiple ChoiceRequired

Which social networking platforms have you actively used in the past 30 days?

  • Facebook
  • Instagram
  • TikTok
  • X (Twitter)
  • LinkedIn
  • Snapchat
  • Pinterest
  • Reddit
  • YouTube (as a social platform)
  • WhatsApp
  • Threads
  • BeReal
Q03
DropdownRequired

Which platform do you use most often?

  • Facebook
  • Instagram
  • TikTok
  • X (Twitter)
  • LinkedIn
  • Snapchat
  • Pinterest
  • Reddit
  • YouTube
  • WhatsApp
  • Threads
  • BeReal
  • Other
Q04
NumberRequired

On a typical day, roughly how many minutes do you spend on social networking platforms combined?

Q05
MatrixRequired

How often does using social networking platforms make you feel each of the following?

5 rows × 5 columns
  • More connected to friends or family
  • Like I'm comparing myself to others
  • Informed about news or current events
  • Anxious if I haven't checked in a while (FOMO)
  • Entertained or relaxed
Columns: Never · Rarely · Sometimes · Often · Always
Q06
Best–Worst Trade-off (MaxDiff)Required

Thinking about why you use social networking sites, which of these matters most to you and which matters least?

  • Staying in touch with friends and family
  • Keeping up with news and current events
  • Following brands, creators, or influencers I like
  • Building or growing a professional network
  • Entertainment and passing time
  • Learning new skills or hobbies
  • Promoting my own work, business, or content
  • Finding community with people who share my interests
Pick best & worst per setBest:Matters most to meWorst:Matters least to me
Q07
Rating ScaleRequired

Overall, how satisfied are you with the platform you use most often?

Range: 1 – 5
Min:Not at all satisfiedMax:Extremely satisfied
Q08
Opinion ScaleRequired

Overall, how does using social networking sites affect your day-to-day wellbeing?

Scale: 1 – 10
Min:Very negativelyMax:Very positively
Q09
AI Interview

Reconstruct a specific, recent moment when the respondent seriously considered quitting, muting, or taking a break from a platform they use — what triggered it, what they actually did, and what pulled them back if they returned. Anchor on their wellbeing rating: if it was low, dig into the concrete incident behind that; if it was high, probe what specifically makes the experience feel positive rather than just 'it's fine.'

Q10
Ranking

Rank these potential improvements from most to least important to you.

  1. Stronger privacy and data controls
  2. Better content and algorithm relevance
  3. Fewer ads
  4. Tools to manage screen time or notifications
  5. Improved content moderation and safety
  6. More authentic, less curated content options
Drag to rank
Q11
Multiple Choice

In the past 30 days, have you deliberately taken a break from social media (a 'digital detox')?

  • Yes
  • No
  • Not sure
Q12
Multiple Choice

Which age range best describes you?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q14
Message

That's everything — thank you! Your responses will feed into a report on how people actually use and experience social networking platforms.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a best-worst (max-diff) trade-off on core motivations, which forces respondents to prioritize rather than rate everything highly
  • Pairs a feature-priority ranking with an AI follow-up interview that reconstructs a specific recent moment the respondent almost quit or actually quit a platform, surfacing concrete stories static scales miss
  • Covers usage breadth, most-used platform, daily minutes, and a wellbeing-impact matrix and opinion scale in one flow, so behavior and emotional impact are captured together
  • Ends with a 'digital detox' behavior question and demographics, giving a rounded picture for a report on platform use and wellbeing without needing a separate qualitative study

SurveyMonkey

Social Media Survey Template

A ready-to-field static template covering general social media usage habits, similar in topic scope to ours. It's backed by a large, established survey platform with broad distribution and analysis tools, but the questions are fixed-format with no adaptive follow-up.

What it does well

  • Established, well-known survey platform with broad market presence
  • Ready-to-use template that can be fielded quickly
  • Likely benefits from built-in analytics and reporting tools

Where it falls short

  • Static question set with no adaptive AI follow-up to probe individual answers
  • No mechanism to reconstruct a specific behavioral moment (e.g., almost quitting a platform) beyond scaled or multiple-choice answers
  • No published methodology or transparent prompt logic since it isn't AI-driven

QuestionPro

Social Networking Survey Questions + Sample Questionnaire Template

This is more of a question-bank/guide page with sample questions and a sample questionnaire rather than a single polished, fielding-ready template. It offers useful question ideas on social networking habits but leaves survey construction largely to the user.

What it does well

  • Offers a broad sample question bank covering social networking topics
  • Useful as a reference/guide for building a custom questionnaire
  • Backed by an established survey research platform

Where it falls short

  • Presented as a guide/sample list rather than a single ready-to-deploy adaptive survey
  • No adaptive AI interviewing or voice AI follow-up to dig into individual responses
  • No automated per-response quality scoring or transparent prompt documentation

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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