Q01
Message
All templatesIndustry-Specific
Favorite Social Network Preference & Loyalty Survey
Measures which social platform people consider their true favorite, how satisfied and loyal they are, and which features actually drive that loyalty versus which are just nice-to-haves. Built for social platforms, agencies, and brand teams benchmarking attention share. The AI follow-up interview digs into the specific moments that cement loyalty and the triggers that would make someone switch.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
Which social network do you consider your favorite — the one you'd miss most if it disappeared tomorrow?
- TikTok
- X (formerly Twitter)
- Snapchat
- YouTube
Q03
Opinion ScaleRequired
Overall, how satisfied are you with that platform?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q04
Opinion ScaleRequired
How likely are you to recommend this platform to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q05
Multiple ChoiceRequired
In the last 30 days, how often did you open your favorite platform?
- Multiple times a day
- About once a day
- A few times a week
- About once a week
- Less than once a week
- Not at all in the last 30 days
Q06
MatrixRequired
How much do you agree with each statement about your favorite platform?
5 rows × 5 columns
- I feel more connected to friends and family
- I discover content I actually care about
- I can express myself authentically
- Using it feels like a good use of my time
- It respects my privacy and data
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
Best–Worst Trade-off (MaxDiff)Required
When choosing a social network to stick with, which of these factors matters most and least to you?
- Content quality and relevance
- Privacy and data protection
- Ease of use
- Where my friends and family are
- Algorithm and recommendations
- Amount of ads
- Community and moderation quality
- Creator tools and monetization
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Point Allocation
Thinking about a typical week, allocate 100 points across these platforms based on how much time you spend on each.
- TikTok
- X (formerly Twitter)
- Snapchat
- Other platforms
Allocate 100 points
Q09
AI Interview
Probe why the respondent's chosen platform is their favorite — anchor on a specific recent moment or feature that made them feel that way, not a generic answer. If their satisfaction or recommendation score was low relative to it being their 'favorite,' ask what tension exists between habit and genuine satisfaction. Finally, explore what specific change — a feature, a policy, a friend group moving elsewhere — would actually make them switch to a different platform.
Q10
Multiple Choice
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q11
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
Message
That's everything — thank you for sharing your habits! Your responses will feed into a report on what drives loyalty to different social platforms.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a single favorite/satisfaction score with an AI follow-up interview that probes the specific moment or feature that cemented loyalty, not just a rating
- Uses a MaxDiff exercise and a constant-sum attention-share allocation across platforms, giving tradeoff and share-of-time data that static rating scales can't produce
- Pairs opinion-scale satisfaction and recommend-likelihood questions with a matrix of agreement statements to separate must-have features from nice-to-haves
- Automated per-response quality scoring and an auto-generated report mean brand teams get a usable benchmarking readout without manually coding open-ends
SurveyMonkey
Favorite Social Network Survey TemplateA ready-to-field template covering favorite platform and usage habits, backed by SurveyMonkey's large template library and analytics dashboard. It's a static questionnaire, so every respondent sees the same fixed question set. Good for quick benchmarking but not for digging into individual loyalty drivers.
What it does well
- Fielding-ready template with established survey infrastructure
- Broad distribution and panel options typical of SurveyMonkey
- Familiar respondent experience with standard question types
Where it falls short
- No adaptive follow-up questioning — all respondents get identical static questions
- No mechanism to probe the specific moment or trigger behind platform loyalty
- No published methodology or prompt transparency since there's no AI interviewing component
QuestionPro
Social Networking Survey Questions + Sample Questionnaire TemplateThis page is primarily a question-bank/guide with sample social networking questions rather than a single fielding-ready survey flow. It's useful for assembling a custom questionnaire but requires manual construction of logic and reporting. No mention of adaptive interviewing or automated qualitative follow-up.
What it does well
- Large curated list of sample questions to pull from
- Flexible for building custom surveys across several social-media topics
- Backed by QuestionPro's broader survey platform features
Where it falls short
- A question bank/guide, not a turnkey template with a fixed loyalty-focused flow
- No adaptive AI follow-up interview to anchor on specific loyalty-forming moments
- No built-in per-response quality scoring or automated qualitative-to-report pipeline
Frequently asked questions
What questions are in the “Favorite Social Network Preference & Loyalty Survey” template?
The template includes 12 ready-to-use questions, starting with: “Thanks for taking a few minutes to talk about your social media habits! We want to understand which platform you conside…” · “Which social network do you consider your favorite — the one you'd miss most if it disappeared tomorrow?” · “Overall, how satisfied are you with that platform?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 12 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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