Q01
Message
All templatesIndustry-Specific
Favorite Social Network Preference & Loyalty Survey
Measures which social platform people consider their true favorite, how satisfied and loyal they are, and which features actually drive that loyalty versus which are just nice-to-haves. Built for social platforms, agencies, and brand teams benchmarking attention share. The AI follow-up interview digs into the specific moments that cement loyalty and the triggers that would make someone switch.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
Which social network do you consider your favorite — the one you'd miss most if it disappeared tomorrow?
- TikTok
- X (formerly Twitter)
- Snapchat
- YouTube
Q03
Opinion ScaleRequired
Overall, how satisfied are you with that platform?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q04
Opinion ScaleRequired
How likely are you to recommend this platform to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q05
Multiple ChoiceRequired
In the last 30 days, how often did you open your favorite platform?
- Multiple times a day
- About once a day
- A few times a week
- About once a week
- Less than once a week
- Not at all in the last 30 days
Q06
MatrixRequired
How much do you agree with each statement about your favorite platform?
5 rows × 5 columns
- I feel more connected to friends and family
- I discover content I actually care about
- I can express myself authentically
- Using it feels like a good use of my time
- It respects my privacy and data
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
Best–Worst Trade-off (MaxDiff)Required
When choosing a social network to stick with, which of these factors matters most and least to you?
- Content quality and relevance
- Privacy and data protection
- Ease of use
- Where my friends and family are
- Algorithm and recommendations
- Amount of ads
- Community and moderation quality
- Creator tools and monetization
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Point Allocation
Thinking about a typical week, allocate 100 points across these platforms based on how much time you spend on each.
- TikTok
- X (formerly Twitter)
- Snapchat
- Other platforms
Allocate 100 points
Q09
AI Interview
Probe why the respondent's chosen platform is their favorite — anchor on a specific recent moment or feature that made them feel that way, not a generic answer. If their satisfaction or recommendation score was low relative to it being their 'favorite,' ask what tension exists between habit and genuine satisfaction. Finally, explore what specific change — a feature, a policy, a friend group moving elsewhere — would actually make them switch to a different platform.
Q10
Multiple Choice
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q11
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
Message
That's everything — thank you for sharing your habits! Your responses will feed into a report on what drives loyalty to different social platforms.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a single favorite/satisfaction score with an AI follow-up interview that probes the specific moment or feature that cemented loyalty, not just a rating
- Uses a MaxDiff exercise and a constant-sum attention-share allocation across platforms, giving tradeoff and share-of-time data that static rating scales can't produce
- Pairs opinion-scale satisfaction and recommend-likelihood questions with a matrix of agreement statements to separate must-have features from nice-to-haves
- Automated per-response quality scoring and an auto-generated report mean brand teams get a usable benchmarking readout without manually coding open-ends
SurveyMonkey
Favorite Social Network Survey TemplateA ready-to-field template covering favorite platform and usage habits, backed by SurveyMonkey's large template library and analytics dashboard. It's a static questionnaire, so every respondent sees the same fixed question set. Good for quick benchmarking but not for digging into individual loyalty drivers.
What it does well
- Fielding-ready template with established survey infrastructure
- Broad distribution and panel options typical of SurveyMonkey
- Familiar respondent experience with standard question types
Where it falls short
- No adaptive follow-up questioning — all respondents get identical static questions
- No mechanism to probe the specific moment or trigger behind platform loyalty
- No published methodology or prompt transparency since there's no AI interviewing component
QuestionPro
Social Networking Survey Questions + Sample Questionnaire TemplateThis page is primarily a question-bank/guide with sample social networking questions rather than a single fielding-ready survey flow. It's useful for assembling a custom questionnaire but requires manual construction of logic and reporting. No mention of adaptive interviewing or automated qualitative follow-up.
What it does well
- Large curated list of sample questions to pull from
- Flexible for building custom surveys across several social-media topics
- Backed by QuestionPro's broader survey platform features
Where it falls short
- A question bank/guide, not a turnkey template with a fixed loyalty-focused flow
- No adaptive AI follow-up interview to anchor on specific loyalty-forming moments
- No built-in per-response quality scoring or automated qualitative-to-report pipeline
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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