Packaging & retail
Packaging claim test template
Identify a benefit claim shoppers understand and find relevant. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Identify a benefit claim shoppers understand and find relevant.
Target audience
[Shoppers who evaluate products like yours]
Inside the template
Your starting brief
Compare front-of-pack benefit messages for [your product]. Use only substantiated claims supplied by your team. Keep the package, product, typography, and price equivalent.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which package gives you a clearer reason to consider this product, and why?
- What does this claim promise in your own words?
- What makes the benefit useful or irrelevant?
- What proof would you want before believing it?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Claim clarity
- Benefit relevance
- Believability
How to use this starter
- When should I use this concept test?
- Use this when you need to identify a benefit claim shoppers understand and find relevant.
- What should I customize before starting?
- Use only substantiated claims supplied by your team. Keep the package, product, typography, and price equivalent. Recruit shoppers who evaluate products like yours.
- How should I use the feedback?
- Review comprehension alongside appeal. Static images do not measure physical handling, shelf attention, or sales.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.