Packaging & retail
Packaging design template
Start a packaging creative brief with a product hierarchy, brand direction, and room for required copy.
Use this design briefEditable starter · English content
Design goal
Create packaging artwork to refine and optionally compare in a concept test.
Inside the template
Your starting brief
Create a front-of-pack design for [your product] from [your brand]. Include the product name, one main benefit, and space for required information. Adapt the layout to [your package format].
Style settings
- Clear hierarchy
- Readable typography
- Product focused
Design assets are visuals such as packaging, logos, or ad images. This brief helps you create them; finished artwork is not included.
How to use this starter
- When should I use this design brief?
- Use this to explore the front of a new package or prepare alternatives for a packaging redesign study.
- What should I customize before starting?
- Supply the package format, product name, brand references, main benefit, and required copy. Specify what must stay recognizable from the current package.
- What should I review in the artwork?
- Review the hierarchy and product accuracy before audience testing. The output is a design concept; production artwork still needs dimensions, dielines, and checks of the final copy.
- What opens when I use this template?
- The design editor with the creative brief and style settings shown here. The template contains no finished artwork. Replace the placeholders, then generate or upload your own visuals.
Put your design in front of an audience
Explore a related starter or browse the full collection.