POC-to-Purchase Conversion & Decision Driver Survey

Welcome, and thank you for participating in this survey about your proof-of-concept (POC) experience. This survey takes approximately 7–9 minutes to complete. Your responses will help us understand what works well in our POC process and where we can improve. Please note: • There are no right or wrong answers — we value your honest opinions. • Participation is entirely voluntary, and you may stop at any time. • Your responses are confidential and will be reported only in aggregate. By continuing, you agree to participate in this survey.

Which best describes your current stage with our product?

• Completed POC and purchased
• Completed POC; decision pending
• Completed POC and did not purchase
• POC in progress
• Planning a POC
• Evaluated without a POC
• Exploratory only

What was your primary role in this POC?

• Decision maker
• Evaluator/Influencer
• Project sponsor
• Technical lead/Engineer
• Procurement/Legal
• End user
• Other
• Prefer not to say

What was the primary goal of your POC? (Select one)

• Validate technical fit and integration
• Prove priority use cases
• Assess performance at scale
• Validate security and compliance
• Evaluate usability and end-user adoption
• Quantify ROI or business value
• Other (please specify)

In one sentence, how did you define POC success?

Which of the following activities were included in your POC? (Select all that apply)

• Joint kickoff and success plan
• Connection to sample or production data
• Custom demo or prototype
• Hands-on pilot with end users
• Performance or load testing
• Security or compliance review
• ROI or business value modeling
• Executive readout
• Other (please specify)

How would you rate the quality of the kickoff planning and success criteria definition?

How would you rate the quality of data and environment access provided during the POC?

How would you rate the quality of technical support and responsiveness during the POC?

How would you rate the quality of documentation and enablement resources provided?

Approximately how many weeks did (or will) the POC run?

• Less than 1 week
• 1–2 weeks
• 3–4 weeks
• 5–8 weeks
• 9–12 weeks
• More than 12 weeks
• Not sure

Approximately how many business days passed before you observed first meaningful value from the POC?

• Same day
• 1–3 days
• 4–7 days
• 8–14 days
• 15–30 days
• More than 30 days
• Have not yet observed meaningful value
• Not sure

Overall, how successful was the POC in meeting your stated goals?

Based on your POC experience so far, how likely is your organization to move forward with a purchase?

What is the current status of your purchase decision following the POC?

• Purchased
• Purchase planned (within 3 months)
• Deferred (more than 3 months)
• Still evaluating
• Did not move forward

Rank the following decision drivers by their influence on your POC outcome. (Drag to reorder; 1 = most influential)

1. Technical fit
2. Time to value
3. Ease of integration
4. Security and compliance confidence
5. Total cost of ownership
6. Vendor responsiveness and support

Which, if any, barriers made the POC harder to complete or convert? (Select all that apply)

• Limited access to data or systems
• Unrealistic scope or timeline
• Environment setup complexity
• Internal resourcing constraints
• Stakeholder misalignment
• Pricing or budget constraints
• Security/legal review delays
• Feature gaps
• Performance or reliability issues
• Value not sufficiently demonstrated
• Other (please specify)
• None of the above

What is your most likely next step following this POC? (Select one)

• Expand pilot or user rollout
• Finalize budget
• Validate additional features
• Proceed to legal/procurement
• Build internal business case
• No next step planned
• Other (please specify)

Based on your experience, what one change would have most improved the likelihood of conversion from this POC?

We'd like to understand your POC experience in more depth. An AI moderator will ask you a couple of brief follow-up questions based on your earlier responses.

What is your primary role?

• Executive/VP
• Director
• Manager
• Individual contributor
• Consultant/Advisor
• Other
• Prefer not to say

What is your organization's industry?

• Technology/Software
• Financial services
• Healthcare
• Manufacturing
• Retail/CPG
• Telecom/Media
• Public sector/Nonprofit
• Education
• Energy/Utilities
• Other (please specify)
• Prefer not to say

Approximately how many employees are in your organization?

• 1–49
• 50–249
• 250–999
• 1,000–4,999
• 5,000+
• Prefer not to say

Where is your organization primarily headquartered?

• North America
• Latin America
• Europe
• Middle East
• Africa
• Asia
• Oceania
• Prefer not to say

Thank you for your time — your feedback will directly help us improve future POC experiences. Your responses are confidential and will be reported in aggregate.