Q01
Message
All templatesPricing & Packaging
Pricing Plan Naming and Tier Structure Comprehension Study
Tests whether prospects can correctly interpret your plan names, pick the tier that actually fits them, and understand what changes when they upgrade. Built for pricing and product teams evaluating a new plan lineup before launch, with an AI follow-up that digs into exactly which name or feature line caused hesitation or a wrong guess.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Text Highlight
Read the plan lineup below the way you would if you landed on our pricing page. Highlight any words, phrases, or numbers that feel confusing, vague, or unclear.
Basic — $12/mo — For individuals getting started. Includes core features and email support. Plus — $29/mo — For small teams that need more. Includes everything in Basic, plus collaboration tools and…
Q03
Multiple ChoiceRequired
Based on what you just read, which plan would you personally choose?
- Basic
- Plus
- Pro
- Enterprise
- None of these fit me
Q04
Opinion ScaleRequired
How confident are you that the plan you picked is actually the best fit for your needs?
Scale: 1 – 7
Min:Not confident at allMax:Extremely confident
Q05
Multiple ChoiceRequired
Separately from your own pick — which plan do you think is designed for a business or user profile like yours?
- Basic
- Plus
- Pro
- Enterprise
- Not sure
Q06
MatrixRequired
For each plan, how clear is the name and description on its own — before comparing it to the others?
4 rows × 5 columns
- Basic
- Plus
- Pro
- Enterprise
Columns: Very unclear · Somewhat unclear · Neutral · Somewhat clear · Very clear
Q07
Ranking
Rank these plan names from most confusing to least confusing.
- Basic
- Plus
- Pro
- Enterprise
Drag to rank
Q08
Opinion ScaleRequired
Thinking about the plan you chose — how clear is it what you'd actually gain by upgrading to the next tier up?
Scale: 1 – 5
Min:Not clear at allMax:Completely clear
Q09
AI Interview
Have the respondent walk through their reasoning for the plan they chose versus the plan they thought was 'meant for them' — probe any gap between those two answers. Anchor on any word, price, or feature line they highlighted as confusing, and ask what specific change to the name or description would have made the right plan obvious immediately. If they said the upgrade path was unclear, ask what they expected to gain from upgrading versus what the copy actually promised.
Q10
Multiple Choice
What would most convince you to move to a higher tier in the future?
- A specific feature I need becomes available
- My usage or team size grows
- A clearer explanation of what I'd gain
- A lower price for the next tier
- Nothing would convince me right now
Q11
Multiple Choice
Which best describes the size of your organization?
- Just me
- 2-10 employees
- 11-50 employees
- 51-200 employees
- 201+ employees
- Prefer not to say
Q12
Multiple Choice
What best describes your role in choosing or approving software purchases?
- Sole decision-maker
- Primary decision-maker, others weigh in
- One of several evaluators
- I influence but don't decide
- I don't buy software for my org
- Prefer not to say
Q13
Message
That's everything — thank you! Your answers, along with what you highlighted, will directly shape how we name and describe our plans before this lineup goes live.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes a ranking question that forces respondents to rank plan names from most to least confusing, plus a matrix rating the clarity of each plan name/description in isolation
- Pairs a multiple-choice pick of 'which plan would you choose' with a separate multiple-choice on which plan is 'designed for a business like yours,' surfacing mismatches between self-selection and intended fit
- Has a dedicated AI follow-up interview step that adaptively digs into exactly which name or feature line caused hesitation or a wrong guess, something a static form can't do
- Captures respondent context (org size, purchasing role) and rating-scale confidence ratings, letting a pricing team segment where naming confusion is worst
QuestionPro
Concept Evaluation and Pricing Study Survey TemplatesThis is a general concept-evaluation and pricing-study template rather than one built specifically around plan-name comprehension or tier-upgrade logic. It reads as a fielding-ready template on an established enterprise survey platform, but it's positioned as a broad pricing/concept-testing tool, not a naming-clarity or tier-structure diagnostic. Teams would likely need to heavily customize it to test whether respondents correctly interpret specific plan names.
What it does well
- Backed by a mature, enterprise-grade survey platform with broad question-type and logic support
- Likely reusable across many pricing/concept-testing use cases beyond plan naming
- Probably supports standard skip logic and reporting dashboards typical of QuestionPro templates
Where it falls short
- No adaptive AI follow-up to probe which specific plan name or feature line caused confusion — respondents' reasoning is left unexplored
- No voice AI interview or guided screen-share task option for a richer comprehension check
- No transparent, publishable prompt methodology or automated per-response quality scoring like QuestionPunk provides
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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