Q01
Message
All templatesProduct & UX
Product-Market Fit & Competitive Differentiation Assessment
Measures product essentiality using the Sean Ellis PMF framework alongside competitive switching risk and perceived differentiation to guide product strategy and roadmap prioritization.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~10 min
Q02
Multiple Choice
How long have you been using this product?
- Less than 1 month
- 1–3 months
- 3–6 months
- 6–12 months
- 1–2 years
- More than 2 years
Q03
Multiple Choice
How would you feel if you could no longer use this product?
- Very disappointed
- Somewhat disappointed
- Not disappointed
Q04
Multiple Choice
Which of the following best describes the alternatives you currently use or have considered for the same tasks?
- Another dedicated product
- Built-in tools from a larger platform
- Manual process or spreadsheets
- In-house or custom-built solution
- Combination of several tools
- I am not aware of viable alternatives
- Other (please specify)
Q05
Message
The next five questions ask you to rate this product on specific attributes. Please consider your overall experience.
Q06
Ranking
Please rank the following reasons you choose this product over alternatives, from most to least important.
- Ease of use
- Reliability
- Specific features
- Integrations and ecosystem
- Price and value
- Security and privacy
Drag to rank
Q07
Long Text
In one or two sentences, what makes this product essential for you — or what keeps it from being essential?
Q08
Multiple Choice
Which of the following best describes your current role?
- Individual contributor
- Team lead or manager
- Executive or founder
- Student
- Consultant or freelancer
- Other (please specify)
Q09
Message
Thank you for completing this survey. Your feedback directly informs our product roadmap and improvement priorities. We appreciate your time.
Q10
Multiple Choice
In the past 4 weeks, approximately how often did you use the product?
- Several times a day
- Daily
- Several times a week
- Once a week
- Less than once a week
- Not at all in the past 4 weeks
Q11
Opinion Scale
How difficult would it be to replace this product with an alternative today?
Scale: 1 – 7
Min:Not at all difficultMax:Extremely difficult
Q12
Opinion Scale
Compared to alternatives you have used or considered, how unique is the value this product provides?
Scale: 1 – 7
Min:Not at all uniqueMax:Extremely unique
Q13
Opinion Scale
How would you rate this product on ease of use?
Scale: 1 – 7
Min:Very poorMax:Excellent
Q14
AI Interview
We'd like to explore your experience a bit further. An AI moderator will ask you a couple of follow-up questions about your reliance on this product and how it compares to alternatives.
Q15
Multiple Choice
How many employees work at your organization?
- Just me
- 2–10
- 11–50
- 51–200
- 201–1,000
- 1,001–5,000
- 5,001+
Q16
Multiple Choice
What is your primary way of accessing the product?
- Web browser
- iOS app
- Android app
- Desktop app
- Browser extension
- API or CLI
- Other (please specify)
Q17
Multiple Choice
In a typical week, approximately how much time does this product save you?
- None / not applicable
- Less than 30 minutes
- 30–60 minutes
- 1–3 hours
- More than 3 hours
Q18
Opinion Scale
How would you rate this product on reliability and uptime?
Scale: 1 – 7
Min:Very poorMax:Excellent
Q19
Multiple Choice
Where do you primarily work?
- North America
- Europe
- Asia
- Latin America
- Middle East
- Africa
- Oceania
- Prefer not to say
Q20
Opinion Scale
How likely are you to switch away from this product in the next 3 months?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q21
Opinion Scale
How would you rate this product on depth and quality of features?
Scale: 1 – 7
Min:Very poorMax:Excellent
Q22
Opinion Scale
How would you rate this product on speed and performance?
Scale: 1 – 7
Min:Very poorMax:Excellent
Q23
Opinion Scale
How would you rate this product on value for its price?
Scale: 1 – 7
Min:Very poorMax:Excellent
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Combines the classic Sean Ellis 'how would you feel if you could no longer use this' PMF question with dedicated switching-risk and differentiation items (replacement difficulty, likelihood to switch, uniqueness of value) in one template
- Includes a ranked-choice question on reasons for choosing the product over alternatives plus a five-attribute rating block (ease of use, reliability, features, speed, value), giving structured competitive benchmarking data
- Adds an open-text question on what makes the product essential, followed by an AI follow-up interview segment that can probe deeper on switching behavior and differentiation in the respondent's own words
- Captures firmographic context (role, company size, work location) so PMF and competitive-risk signals can be segmented by customer type
SurveyMonkey
Competitive Differentiation Survey TemplateA ready-to-field template focused specifically on how customers perceive a product versus competitors. It's built for straightforward benchmarking rather than for measuring core product-market fit (essentiality, switching risk) in the Sean Ellis sense. Good as a narrow differentiation snapshot, not a combined PMF-plus-competitive-risk instrument.
What it does well
- Purpose-built for competitive perception/differentiation questions
- Backed by a large, well-established survey platform with broad template library and distribution tools
- Likely easy to deploy quickly given SurveyMonkey's self-serve template model
Where it falls short
- No adaptive AI follow-up interviewing — respondents answer fixed questions with no dynamic probing
- No voice AI interview option or guided screen-share tasks
- No published methodology for how differentiation questions are worded or scored, and no automated per-response quality scoring
SurveySparrow
Product-Market Fit Survey TemplateA dedicated PMF survey template, presumably built around the standard 'how would you feel if you could no longer use' question set. It targets product-market fit specifically but does not appear to integrate competitive switching-risk or differentiation scoring into the same instrument. Useful as a single-purpose PMF form rather than a combined strategy assessment.
What it does well
- Focused specifically on the PMF use case, likely following the standard Sean Ellis framing
- Conversational/chat-style survey format is a known SurveySparrow strength
- Part of a broader survey platform with automation and distribution features
Where it falls short
- Static question flow — no adaptive AI-driven follow-up interviews or voice AI interviews
- No mention of competitive differentiation or switching-risk measurement alongside PMF
- No transparent prompt library or automated quality scoring of open-ended responses
Typeform
Product-Market Fit (PMF) Survey TemplateTypeform's PMF template applies its signature one-question-at-a-time conversational form style to the classic Sean Ellis PMF question set. It is well designed for engagement and completion rates but is a fixed-form instrument without built-in competitive benchmarking or interview-style follow-up. Best suited to teams wanting a quick, polished PMF pulse rather than a fuller strategic assessment.
What it does well
- Polished, high-completion conversational form design Typeform is known for
- Directly modeled on the standard PMF question framework
- Easy embedding and integration options typical of the Typeform ecosystem
Where it falls short
- No AI moderator or adaptive follow-up questioning — all questions are pre-scripted
- No voice interview or guided task/screen-share capability
- No differentiation/switching-risk module or automated response quality scoring built into the template
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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