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Product-market fit survey (Sean Ellis test)

A short survey about how you use the product and what it means to you.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

9 questions · ~6 min
Q01
Message

Thanks for taking part. We'd like your honest view of the product. It takes about 4 minutes, and there are no right or wrong answers.

Q02
Multiple ChoiceRequired

In the past two weeks, how many times have you used the product?

  • Not at all
  • Once
  • 2 to 5 times
  • 6 or more times
Q03
Message

Thank you for your time. This survey is for people who have used the product at least twice in the past two weeks, so there are no more questions for you.

Q04
Multiple ChoiceRequired

How would you feel if you could no longer use this product?

  • Very disappointed
  • Somewhat disappointed
  • Not disappointed
  • N/A: I no longer use it
Q05
AI Interview

Start from the respondent's answer to how they would feel if they could no longer use the product. Ask what about the product makes them feel that way. Then ladder: ask why what they named matters to them, using their exact words, until a personal goal or value is clear. One question at a time; no hypotheticals or leading questions.

Q06
Long Text

What type of people do you think would most benefit from this product?

Q07
Long Text

What is the main benefit you receive from this product?

Q08
Long Text

What would you likely use as an alternative if this product were no longer available?

Q09
Long Text

How can we improve this product for you?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Frequently asked questions

What questions are in the “Product-market fit survey (Sean Ellis test)” template?

The template includes 9 ready-to-use questions, starting with: “Thanks for taking part. We'd like your honest view of the product. It takes about 4 minutes, and there are no right or w…” · “In the past two weeks, how many times have you used the product?” · “Thank you for your time. This survey is for people who have used the product at least twice in the past two weeks, so th…”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 9 questions in about 6 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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