Restaurant Menu Price Increase Guest Reaction Survey

Thanks for taking a few minutes to share your honest thoughts on our menu prices and value. There are no wrong answers here — about 7 minutes.

In the last 6 months, have you noticed the menu prices at (Replace with restaurant name — Template note: insert your restaurant's name before launching) increasing?

• Yes, prices feel noticeably higher
• Yes, slightly higher
• No noticeable change
• Not sure

In the past 3 months, how many times have you dined at (Replace with restaurant name)?

Compared to a year ago, how has your frequency of dining here changed?

Which of the following, if any, have you done because of higher menu prices? (Select all that apply)

• Switched to less expensive menu items
• Ordered fewer courses (e.g., skipped appetizer or dessert)
• Split a dish with someone else
• Ordered fewer drinks or alcohol
• Looked for coupons, promotions, or happy hour deals
• Reduced how often I add extras or upgrades

Thinking about your most recent visit, how much do you agree with each statement?

Which of the following extra charges have you encountered here in the past 6 months? (Select all that apply)

• Automatic service charge or gratuity
• Kitchen / back-of-house appreciation fee
• Credit card processing surcharge
• Delivery or convenience fee
• Minimum spend requirement

How acceptable do you find each of these charges, regardless of whether you've encountered them here?

If (Replace with restaurant name) could only do three things to make the higher prices feel worth it, how would you allocate 100 points across these options based on what matters most to you?

• Larger portion sizes
• Higher quality ingredients
• Better or faster service
• More transparency about why prices changed
• Loyalty rewards or repeat-visit discounts

Probe the story behind this guest's value-perception ratings and any change in visit frequency: ask for a specific recent visit or dish where the price-to-value tradeoff felt off (or felt fine), what they compared it to, and what would have to change for them to feel it was worth it. If their visit frequency increased despite higher prices, find out why. If they rated any surcharge as unacceptable, ask what would make a fee feel fair versus feel like a hidden cost.

Which age range do you fall into?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

Which range best describes your annual household income?

• Under $30,000
• $30,000-$59,999
• $60,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

Thanks so much for sharing your honest reactions — this feedback goes directly into decisions about pricing, portions, and how we communicate any future menu changes.