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Industry-Specific

Short-Term Rental Guest Trust Assessment

Measures guest trust across listing accuracy, review credibility, host communication, and booking confidence to identify drivers and barriers. Designed for STR platform teams and hospitality researchers targeting recent guests.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

27 questions · ~12 min
Q01
Message

Welcome! This survey explores your trust and experience with short-term rental stays (e.g., Airbnb, Vrbo). It should take approximately 12 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are anonymous and will be reported only in aggregate. By continuing, you agree to participate in this research.

Q02
Multiple Choice

Have you stayed at a short-term rental property (e.g., Airbnb, Vrbo, vacation rental) in the past 12 months?

  • Yes
  • No
Q03
Dropdown

When was your most recent short-term rental stay?

  • Within the last 30 days
  • 31–90 days ago
  • 3–6 months ago
  • 7–12 months ago
Q04
Opinion Scale

How accurate was the listing information compared with your actual stay?

Scale: 17
Min:Not at all accurateMax:Extremely accurate
Q05
Opinion Scale

How important are guest reviews to you when choosing a short-term rental?

Scale: 17
Min:Not at all importantMax:Extremely important
Q06
Multiple Choice

Which channels did you use to communicate with the host, if any? Select all that apply.

  • In-app messaging
  • Email
  • Phone call
  • Text/SMS
  • Video call
  • No communication before/during the stay
Q07
Opinion Scale

At the time of booking, how confident were you that the stay would meet your expectations?

Scale: 17
Min:Not at all confidentMax:Extremely confident
Q08
Long Text

Based on your experiences, what single change would most increase your trust in short-term rental stays?

Q09
Dropdown

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q10
Message

Thank you for completing this survey! Your feedback will help improve the short-term rental experience for future guests. Your responses are anonymous and will be reported only in aggregate.

Q11
Multiple Choice

What was the main purpose of your most recent short-term rental trip?

  • Leisure/holiday
  • Business
  • Visiting friends or family
  • Event (e.g., wedding, conference)
  • Remote work/extended stay
  • Relocation/temporary housing
  • Other
Q12
Opinion Scale

Before your stay, how confident were you that the listing photos accurately reflected the property?

Scale: 17
Min:Not at all confidentMax:Extremely confident
Q13
Opinion Scale

How much does the overall star rating of a listing influence your trust in it?

Scale: 17
Min:No influence at allMax:Very strong influence
Q14
Opinion Scale

If you communicated with the host before or during your stay, how would you rate their response speed?

Scale: 17
Min:Very slowMax:Very fast
Q15
Multiple Choice

Before check-in, which of the following concerns did you have, if any? Select all that apply.

  • Cleanliness/hygiene
  • Neighborhood safety
  • Host reliability/show-up
  • Access/check-in issues
  • Cancellation risk
  • Payment security
  • Privacy (cameras, data)
  • None of the above
Q16
AI Interview

You've shared several thoughts about trust in your short-term rental experience. We'd like to explore a couple of those a bit further.

Q17
Dropdown

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Self-describe
  • Prefer not to say
Q18
Multiple Choice

Which platform did you use to book your most recent short-term rental stay?

  • Airbnb
  • Booking.com
  • Vrbo
  • Expedia
  • Booked directly with the property/host
  • Other
  • Not sure/Don't remember
Q19
Multiple Choice

Which, if any, parts of the listing seemed inaccurate or unclear? Select all that apply.

  • Overly wide-angle photos
  • Editing/filters changed how the space looked
  • Amenities not as described
  • Location or neighborhood not as described
  • Fees hidden or unclear
  • House rules unclear or missing
  • Outdated information (e.g., renovations not reflected)
  • None of the above
Q20
Opinion Scale

How much do detailed written comments in reviews influence your trust in a listing?

Scale: 17
Min:No influence at allMax:Very strong influence
Q21
Ranking

Rank the following factors by how much they increase your trust in a host's messages. Drag to reorder (top = most important).

  1. Quick replies
  2. Specific answers to my questions
  3. Proactive info about house rules/fees
  4. Professional and consistent tone
  5. Warm and welcoming tone
Drag to rank
Q22
Opinion Scale

After your stay, how did your overall trust in the booking platform change?

Scale: 17
Min:Decreased a great dealMax:Increased a great deal
Q23
Dropdown

Which region do you primarily travel within?

  • North America
  • Latin America
  • Europe
  • Middle East
  • Africa
  • Asia
  • Oceania
  • Multiple regions
Q24
Dropdown

In the last 12 months, approximately how many trips did you take that included a short-term rental stay?

  • 1
  • 2–3
  • 4–6
  • 7+
Q25
Opinion Scale

How much does the total number of reviews influence your trust in a listing?

Scale: 17
Min:No influence at allMax:Very strong influence
Q26
Opinion Scale

After your stay, how did your trust in the host change?

Scale: 17
Min:Decreased a great dealMax:Increased a great deal
Q27
Opinion Scale

How often do you question whether guest reviews on rental listings are genuine?

Scale: 15
Min:NeverMax:Always

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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