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Sports Fan Digital & In-Venue Technology Experience Survey
Measures how sports fans engage with digital content, in-venue technology, team apps, and loyalty programs to identify key drivers of satisfaction and retention.
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Sports Fan Digital & In-Venue Technology Experience Survey
Welcome! This survey explores your experiences with sports technology, digital content, and fan engagement. It takes approximately 8–10 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest opinions. All responses are anonymous and will be reported only in aggregate. By continuing, you agree to participate in this research.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
24 questions · ~12 min
Q01
Multiple Choice
Do you actively follow at least one specific sports team or club?
- Yes
- No
Q02
Multiple Choice
Which sports do you follow most closely? (Select up to three.)
- American football
- Basketball
- Baseball
- Soccer
- Ice hockey
- Motorsports
- Combat sports
- Tennis
- Golf
- Esports
- Other
Q03
Dropdown
How many live sporting events have you attended in the past 12 months?
- 0
- 1–2
- 3–5
- 6–10
- 11–20
- More than 20
Q04
Multiple Choice
In the past 30 days, which channels did you use to follow your team or league? (Select all that apply.)
- Official team app
- Team website
- League website
- YouTube
- TikTok
- X (Twitter)
- Podcasts
- Email newsletters
- Live TV/OTT apps
- Reddit or forums
- Other
Q05
Dropdown
In a typical week, how often do you engage with team or league digital content (e.g., articles, videos, social posts)?
- Never
- Less than once a week
- 1–2 times per week
- 3–5 times per week
- About once a day
- Multiple times per day
Q06
Ranking
Rank the following content types from most to least valuable to you.
- Game highlights
- Player interviews
- Behind-the-scenes access
- Live stats & play-by-play
- Expert analysis/commentary
- Short-form social clips
Drag to rank
Q07
Opinion Scale
How satisfied are you with the overall quality of digital content from your team or league?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q08
Opinion Scale
How satisfied are you with how frequently your team or league updates their digital content?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Message
The next few questions are about your experience with technology at live sporting events.
Q09
Multiple Choice
Which of the following in-venue technologies did you personally use at your most recent event? (Select all that apply.)
- Mobile ticketing
- Mobile wallet payments
- Team/venue app
- In-seat ordering
- Stadium Wi-Fi
- AR/VR fan experiences
- Digital signage/wayfinding
- None of the above
- Other
Q10
Dropdown
On event days, how often do you use the official team or venue app?
- Every event
- Most events
- Sometimes
- Rarely
- I don't use the app
Q11
Rating Scale
Overall, how would you rate your experience with the team or venue app you used most recently?
Range: 1 – 5
Min:Very poorMax:Excellent
Q12
Opinion Scale
How satisfied were you with the in-venue technology overall at your most recent event?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q13
Long Text
What one thing would most improve your in-venue technology experience?
Q14
Opinion Scale
How likely are you to recommend the team you follow most closely to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q15
Multiple Choice
Are you currently part of any paid membership, season ticket plan, or loyalty program for a team you follow?
- Yes, currently
- Not currently, but within the last 24 months
- Never
Q16
Multiple Choice
Which benefits would most increase your likelihood to join or stay in a loyalty program? (Select up to three.)
- Ticket or merchandise discounts
- Exclusive content
- Priority access to tickets/events
- Points redeemable for rewards
- In-venue perks (e.g., faster entry)
- Partner offers
- Community recognition/badges
- None of the above
Q17
Dropdown
Approximately how much did you spend on your team or league in the past 12 months, including tickets, merchandise, and subscriptions?
- $0
- $1–$99
- $100–$299
- $300–$599
- $600–$999
- $1,000–$2,499
- $2,500 or more
- Prefer not to say
Q18
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about how technology and digital content shape your experience as a sports fan.
Q19
AI Interview
We'd like to explore your thoughts on sports technology and content in a bit more depth. An AI moderator will ask you a couple of follow-up questions.
Message
Finally, a few questions about you for classification purposes.
Q20
Multiple Choice
What is your age group?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q21
Multiple Choice
How do you describe your gender?
- Man
- Woman
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q22
Multiple Choice
In which region do you currently live?
- North America
- South America
- Europe
- Asia
- Africa
- Oceania
- Prefer not to say
Q23
Dropdown
What is the highest level of education you have completed?
- Some high school or less
- High school diploma or equivalent
- Some college/associate degree
- Bachelor's degree
- Postgraduate degree
- Prefer not to say
Q24
Dropdown
Which of the following best describes your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Not working and looking for work
- Not working and not looking for work
- Retired
- Prefer not to say
Message
Thank you for participating! Your responses are confidential and will be used in aggregate to improve the fan experience. You may now close this window.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Sports Fan Digital & In-Venue Technology Experience Survey” template?
The template includes 24 ready-to-use questions, starting with: “Do you actively follow at least one specific sports team or club?” · “Which sports do you follow most closely? (Select up to three.)” · “How many live sporting events have you attended in the past 12 months?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 24 questions in about 12 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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