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Subscription Churn Risk & Retention Offer Effectiveness Survey
Identifies why subscribers consider canceling and which retention offers, pricing incentives, or policy changes are most effective at preventing churn — designed for SaaS and subscription product teams seeking actionable retention insights.
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Subscription Churn Risk & Retention Offer Effectiveness Survey
Welcome, and thank you for taking a few minutes to share your feedback. This survey asks about your current experience with your subscription and what matters most to you going forward. There are no right or wrong answers — we are interested in your honest opinions. Your responses are confidential and will be reported only in aggregate. Participation is voluntary, and you may stop at any time. Estimated time: 5–7 minutes.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
16 questions · ~9 min
Q01
Opinion Scale
How likely are you to cancel your plan in the next 30 days?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q02
Opinion Scale
How would you rate the value you currently receive relative to the price you pay?
Scale: 1 – 7
Min:Very poor valueMax:Excellent value
Q03
Multiple Choice
What is the primary reason you are considering canceling?
- Price is too high for the value
- Missing key features
- Difficult to use
- Low personal or team usage
- Switching to another provider
- Budget constraints
- Reliability or support issues
- My need is temporary or seasonal
- Other
Q04
Long Text
What single change — whether an offer, feature, or policy — would most increase your likelihood of staying?
Q05
Ranking
If you were considering canceling, rank the following offers from most to least persuasive in keeping you for at least 3 more months.
- Lower monthly price for 3 months
- Ability to pause membership for up to 90 days
- Add-on feature included at no extra cost
- Priority support or concierge onboarding
- No-commitment month-to-month option
- Data migration or export assistance
- Account review to optimize your usage
Drag to rank
Q06
Dropdown
What percentage discount off your current monthly price would be enough to keep you for at least 3 more months?
- No discount needed — price is not the issue
- 5–10%
- 11–20%
- 21–30%
- 31–40%
- 41–50%
- More than 50%
Q07
Multiple Choice
In the last 30 days, did you see or receive any retention offers from us?
- Yes
- No
- Not sure
Q08
Opinion Scale
How clear were the retention offers you encountered?
Scale: 1 – 5
Min:Very unclearMax:Very clear
Q09
Multiple Choice
Where would you prefer to receive retention offers or updates? Select all that apply.
- In-app message
- SMS / text
- Phone call
- Website banner
- Through my account manager
- Other
Q10
AI Interview
We'd like to understand more about your experience and what matters most to you. An AI moderator will ask a couple of brief follow-up questions based on your earlier answers.
Q11
Multiple Choice
Which best describes your role in subscription decisions?
- I am the final decision-maker
- I share decision-making
- I influence but do not decide
- I am an end user only
Q12
Multiple Choice
Approximately how many employees are at your organization?
- 1–10
- 11–50
- 51–200
- 201–1,000
- 1,001–5,000
- 5,001+
Q13
Multiple Choice
How long have you or your organization been using this product?
- Less than 1 month
- 1–3 months
- 4–12 months
- 1–2 years
- 3+ years
Q14
Multiple Choice
Which region are you primarily located in?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East / Africa
- Other
Q15
Multiple Choice
What type of plan are you currently on?
- Free trial
- Monthly
- Annual
- Enterprise / Custom
- Not sure
Q16
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experience or what would keep you as a customer?
Message
Thank you for your time. Your feedback is valuable and will help us improve your experience.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Subscription Churn Risk & Retention Offer Effectiveness Survey” template?
The template includes 16 ready-to-use questions, starting with: “How likely are you to cancel your plan in the next 30 days?” · “How would you rate the value you currently receive relative to the price you pay?” · “What is the primary reason you are considering canceling?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 16 questions in about 9 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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