Post-Event Sponsor Engagement & Lead Quality Assessment

Welcome, and thank you for attending! This brief survey asks about your experience with sponsors at this event. Your responses are voluntary, confidential, and will be reported only in aggregate to help improve future events. There are no right or wrong answers—we simply want your honest impressions. The survey takes approximately 10 minutes to complete. You may stop at any time.

Which of the following sponsor activities did you participate in during this event? Select all that apply.

• Visited a sponsor booth in the expo
• Attended a sponsor-led talk or demo
• Had a one-on-one conversation with a sponsor representative
• Downloaded or scanned sponsor content
• Entered a sponsor contest or giveaway
• Did not engage with any sponsor activities

Approximately how many different sponsor organizations did you have a conversation or exchange contact information with at this event?

• 0
• 1
• 2–3
• 4–5
• 6–10
• More than 10

Overall, how would you describe the depth of your conversations with sponsors at this event?

How knowledgeable were the sponsor representatives you spoke with about their products or solutions?

How professional and well-organized were the sponsor booth experiences?

How relevant were the sponsors you engaged with to your professional needs?

After engaging with sponsors at this event, which best describes your current purchase intent?

• No intent to purchase
• Exploring possibilities (12+ months)
• May shortlist within 6–12 months
• Likely to purchase within 1–3 months
• Already purchased during or after the event
• Not applicable

Did you share your contact details with any sponsors at this event?

• Yes, with 1 sponsor
• Yes, with 2–3 sponsors
• Yes, with 4 or more sponsors
• Not sure
• No

Did you schedule any follow-up meetings or demos with sponsors?

• Yes, multiple
• Yes, one
• Not yet, but I plan to
• No

If you received any follow-up communication from sponsors after the event, how timely was it?

If you received follow-up communication from sponsors, how relevant was it to your interests or needs?

How valuable was the sponsor presence to your overall event experience?

How likely are you to recommend this event's sponsor interactions to a colleague?

Rank the following drivers of sponsor value at this event from most to least important.

1. Lead quantity generated
2. Lead quality and fit
3. Brand awareness and exposure
4. Quality of conversations and meetings
5. Pipeline acceleration or sales impact
6. Partnerships or channel opportunities

Based on your responses in this survey, what stood out most—positively or negatively—about your experience with sponsors at this event?

What could sponsors do differently at future events to deliver more value to you?

Which best describes your role in technology or solution purchase decisions?

• Final decision maker
• Part of a buying committee
• Recommender or influencer
• Evaluator or researcher
• End user only
• Not involved
• Prefer not to say

How many employees does your organization have?

• 1–10
• 11–50
• 51–200
• 201–1,000
• 1,001–5,000
• 5,001+
• Prefer not to say

Which industry best describes your organization?

• Technology
• Healthcare
• Financial services
• Manufacturing
• Education
• Government
• Nonprofit
• Other
• Prefer not to say

In which region is your organization primarily based?

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East
• Africa
• Other
• Prefer not to say

Thank you for your time. Your feedback will help improve sponsor experiences at future events.