Product & offers
Subscription offer test template
Find a subscription proposition with understandable value and terms. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Find a subscription proposition with understandable value and terms.
Target audience
[People who regularly need the product or service]
Inside the template
Your starting brief
Compare subscription offers for [your product or service]. Use neutral offer cards with the billing amount, cadence, included benefits, and cancellation terms visible.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which subscription better fits your needs, and why?
- What would you receive and how often would you pay?
- What would make this worthwhile compared with buying once?
- Which terms would you want explained before subscribing?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Offer clarity
- Perceived value
- Interest in subscribing
How to use this starter
- When should I use this concept test?
- Use this when you need to find a subscription proposition with understandable value and terms.
- What should I customize before starting?
- Use neutral offer cards with the billing amount, cadence, included benefits, and cancellation terms visible. Recruit people who regularly need the product or service.
- How should I use the feedback?
- Use reported preference to refine the proposition. It does not establish actual adoption, demand, or willingness to pay.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.