Packaging & retail
Sustainability message test template
Choose wording that communicates the specific environmental information accurately. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose wording that communicates the specific environmental information accurately.
Target audience
[Shoppers interested in the product category]
Inside the template
Your starting brief
Compare environmental information treatments for [your packaging]. Use documented facts and explain their scope. Keep the package and product unchanged; do not substitute broad green claims for specific evidence.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which version better explains the environmental information, and why?
- What exactly do you think is better for the environment?
- Which part of the package or lifecycle does the statement apply to?
- What detail would you need to verify the message?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Scope clarity
- Information usefulness
- Credibility
How to use this starter
- When should I use this concept test?
- Use this when you need to choose wording that communicates the specific environmental information accurately.
- What should I customize before starting?
- Use documented facts and explain their scope. Keep the package and product unchanged; do not substitute broad green claims for specific evidence. Recruit shoppers interested in the product category.
- How should I use the feedback?
- Review comprehension alongside appeal. Static images do not measure physical handling, shelf attention, or sales.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
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