Brand & messaging
Tone of voice test template
Choose a tone that fits the relationship and communication task. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a tone that fits the relationship and communication task.
Target audience
[People who receive communications from your brand]
Inside the template
Your starting brief
Compare versions of [a brand message] in different tones. Keep the information and requested action identical. Vary only the tone and show the same communication context.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which version sounds more appropriate in this situation, and why?
- How would you describe the voice of this message?
- Which wording feels helpful or off-putting?
- What would you expect the brand to say next?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Appropriateness
- Clarity
- Trust
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a tone that fits the relationship and communication task.
- What should I customize before starting?
- Keep the information and requested action identical. Vary only the tone and show the same communication context. Recruit people who receive communications from your brand.
- How should I use the feedback?
- Read the explanations alongside preference to understand meaning and brand fit. Audience reactions do not establish name or trademark availability.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.