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Voice Assistant Wake Word Trust & Privacy Study
Measures consumer trust in voice assistant wake word systems, privacy concerns, and comfort with ambient listening. Designed for consumer research with voice assistant users.
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Voice Assistant Wake Word Trust & Privacy Study
Welcome to this research study on voice assistants and wake words. This survey explores your experiences, trust, and comfort with voice assistant devices. It should take approximately 12 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. By continuing, you agree to participate in this research.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
24 questions · ~11 min
Q01
Multiple Choice
Which of the following voice-enabled devices do you personally use at least once a month? Please select all that apply.
- Smart speaker (e.g., Echo, Nest Audio)
- Smart display (e.g., Echo Show, Nest Hub)
- Smartphone assistant (Siri, Google Assistant)
- Smart TV or streaming device (voice remote)
- Headphones or earbuds with voice assistant
- In-car voice assistant
- None of the above
Q02
Dropdown
Which device do you use most often for voice assistant interactions?
- Smart speaker
- Smart display
- Smartphone
- Smart TV or streaming device
- Headphones or earbuds
- In-car system
- Other device
Q03
Dropdown
In the past 30 days, how often did you use a voice assistant?
- Daily
- Several times a week
- About once a week
- A few times this month
- Once this month
- Not in the last 30 days
Q04
Multiple Choice
Which wake word do you use most often to activate your voice assistant?
- Alexa
- Hey Google / OK Google
- Siri
- Bixby
- Cortana
- I use a button or tap instead of a wake word
- Other
Q05
Dropdown
In the last 3 months, how often did your voice assistant activate by mistake — without you saying the wake word?
- Daily
- Weekly
- Monthly
- Rarely
- Never
- Not sure
Q06
Opinion Scale
How much do you trust your primary voice assistant to only start listening after you say the wake word?
Scale: 1 – 7
Min:Do not trust at allMax:Trust completely
Q07
Opinion Scale
How confident are you that your voice data is stored securely by your voice assistant provider?
Scale: 1 – 7
Min:Not at all confidentMax:Extremely confident
Q08
Opinion Scale
How much control do you feel you have over what your voice assistant records and stores?
Scale: 1 – 7
Min:No control at allMax:Complete control
Q09
Opinion Scale
How transparent do you feel your voice assistant provider is about how your voice data is used?
Scale: 1 – 7
Min:Not at all transparentMax:Extremely transparent
Q10
Opinion Scale
In the last 3 months, how concerned have you been that your voice assistant may have recorded you without your knowledge?
Scale: 1 – 7
Min:Not at all concernedMax:Extremely concerned
Q11
Opinion Scale
How comfortable are you with a voice assistant listening for a wake word when you are at home alone?
Scale: 1 – 7
Min:Very uncomfortableMax:Very comfortable
Q12
Opinion Scale
How comfortable are you with a voice assistant listening for a wake word when you have guests at home?
Scale: 1 – 7
Min:Very uncomfortableMax:Very comfortable
Q13
Opinion Scale
How comfortable are you with a voice assistant listening for a wake word at your workplace?
Scale: 1 – 7
Min:Very uncomfortableMax:Very comfortable
Q14
Opinion Scale
How comfortable are you with a voice assistant listening for a wake word in a public place (e.g., café, store)?
Scale: 1 – 7
Min:Very uncomfortableMax:Very comfortable
Q15
Multiple Choice
Which privacy controls have you used in the last 3 months? Select all that apply.
- Muted the microphone button
- Turned off listening in the app
- Unplugged or powered off the device
- Reviewed voice history
- Deleted voice history
- Made no changes
- Not sure
Q16
Opinion Scale
Overall, how useful is your voice assistant in your daily life?
Scale: 1 – 7
Min:Not at all usefulMax:Extremely useful
Q17
Ranking
Please rank the following issues from biggest to smallest problem in your experience with voice assistants.
- False activations
- Misheard commands
- Slow responses
- Privacy or data use concerns
- Limited features or skills
- Poor integrations with other products
Drag to rank
Q18
Opinion Scale
How likely are you to purchase a new voice-enabled device in the next 12 months?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q19
Long Text
What one change would most increase your trust or comfort with voice assistants?
Q20
AI Interview
Based on your earlier responses, we'd like to explore your thoughts a bit further. Please share more about your experiences with wake words, trust, and privacy when using voice assistants.
Q21
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q22
Dropdown
How do you describe your gender?
- Man
- Woman
- Non-binary
- Prefer not to say
Q23
Dropdown
Which region do you currently live in?
- North America
- Europe
- Latin America
- Middle East
- Africa
- Asia
- Oceania
Q24
Dropdown
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college or associate degree
- Bachelor's degree
- Postgraduate or professional degree
- Prefer not to say
Message
Thank you for completing this survey. Your responses have been recorded and will be used in aggregate to improve voice assistant experiences. Your individual answers will remain confidential.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Voice Assistant Wake Word Trust & Privacy Study” template?
The template includes 24 ready-to-use questions, starting with: “Which of the following voice-enabled devices do you personally use at least once a month? Please select all that apply.” · “Which device do you use most often for voice assistant interactions?” · “In the past 30 days, how often did you use a voice assistant?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 24 questions in about 11 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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