Q01
Message
All templatesProduct & UX
Website Design & Usability Feedback Survey
Measures how easily visitors navigate your site, how the visual design lands, and which design elements most need work — with an AI follow-up that reconstructs the exact moment a visitor got confused or stuck instead of just a satisfaction score. Built for product, UX, and marketing teams evaluating a live site or redesign.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
What were you mainly trying to do on our website today?
- Find product or service information
- Make a purchase
- Get support or contact us
- Research or compare options
- Just browsing
Q03
Opinion ScaleRequired
How easy was it to find what you were looking for?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q04
Rating ScaleRequired
How would you rate the overall visual design of the website?
Range: 1 – 5
Min:PoorMax:Excellent
Q05
MatrixRequired
How much do you agree with each statement about the site you just used?
5 rows × 5 columns
- The homepage made it clear what this site is for
- Navigation menu labels made sense to me
- Pages loaded fast enough
- The site looked professional and trustworthy
- It was easy to get back to where I started if I made a wrong click
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
Best–Worst Trade-off (MaxDiff)Required
Which of these areas needs improvement most, and which needs it least?
- Homepage layout
- Navigation menu
- Search functionality
- Mobile experience
- Page load speed
- Visual style and branding
- Checkout or signup flow
Pick best & worst per setBest:Most in need of improvementWorst:Least in need of improvement
Q07
Multiple Choice
Which device did you primarily use to browse the site today?
- Desktop or laptop
- Smartphone
- Tablet
Q08
AI Interview
Reconstruct the single moment during this visit where the respondent felt most confused, lost, or slowed down by the design — what were they trying to do, what did they click or look for, and what would have made it obvious? Anchor on their ease-of-finding-things score: if it was low, dig into the specific screen or label that failed them; if it was high, ask what one design detail stood out as especially clear or well done.
Q09
Long Text
Anything about the design you'd change first, or anything that confused you that we haven't asked about?
Q10
Multiple Choice
How often do you typically visit our website?
- First time visiting
- A few times a year
- Monthly
- Weekly or more often
Q11
Multiple Choice
Which age range best describes you?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q12
Message
That's everything — thank you! Your feedback goes directly into our design review to make the site easier and more enjoyable to use.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a single satisfaction score with an AI follow-up interview that reconstructs the exact moment a visitor got confused or stuck, not just that they were dissatisfied
- Combines quantitative measures (ease-of-finding-things scale, visual design rating, agreement matrix, max-diff prioritization of which design areas need work most/least) with qualitative depth from the AI interview and an open long-text follow-up
- Segments feedback by visit intent, device used, visit frequency, and age range so product, UX, and marketing teams can see which design issues hit which users
- Every AI follow-up prompt is transparent and the results roll into an auto-generated report, so teams don't have to manually synthesize open-ended responses
QuestionPro
Website Feedback Survey TemplateThis is a genuinely comparable, fielding-ready website feedback template covering navigation, satisfaction, and design perception. It's a static questionnaire designed to be deployed as-is, with QuestionPro's broader survey and analytics platform behind it. It targets the same use case as ours — collecting visitor feedback on a live site — but relies on fixed question sets rather than adaptive probing.
What it does well
- Ready-to-use, purpose-built for general website feedback collection
- Backed by QuestionPro's established survey platform with reporting and analytics tooling
- Likely customizable question library covering common usability and satisfaction themes
Where it falls short
- Static question flow with no adaptive AI follow-up to dig into why a specific respondent struggled
- No mechanism to reconstruct the specific moment of user confusion beyond what a rating or open-text box captures
- No published transparent prompt methodology, since it isn't built around AI-driven interviewing
Frequently asked questions
What questions are in the “Website Design & Usability Feedback Survey” template?
The template includes 12 ready-to-use questions, starting with: “Thanks for visiting our website! Your responses are completely confidential and anonymized. We'd love your honest take o…” · “What were you mainly trying to do on our website today?” · “How easy was it to find what you were looking for?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 12 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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