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Website Intercept: Task Success & Friction Survey

A short on-site pop-up survey that captures why a visitor came, whether they accomplished their task, and where they hit friction — with an AI follow-up that reconstructs the exact moment things went wrong instead of relying on a vague satisfaction score. Built for UX and product teams running always-on site feedback.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Hi! Got 60 seconds? We'd love to know how today's visit to (Replace with your site name) went — your answers help us fix what's not working. Your responses are completely confidential and anonymized. (Template note: adjust the time estimate if you add more questions.)

Q02
Multiple ChoiceRequired

What brought you to our website today?

  • Researching a product or service
  • Looking for pricing or plans
  • Trying to contact support or get help
  • Reading content, blog, or resources
  • Just browsing / no specific reason
  • (Replace with a task specific to your site, e.g. 'Tracking an order')
Q03
Multiple ChoiceRequired

Were you able to do what you came here to do today?

  • Yes, completely
  • Partially — I got some of the way there
  • No, I couldn't complete it
  • I wasn't trying to do anything specific
Q04
Opinion ScaleRequired

Overall, how easy or difficult was it to accomplish what you came here to do?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q05
Multiple Choice

Did any of the following get in your way during this visit? Select all that apply.

  • Couldn't find what I was looking for
  • Page loaded slowly or errored out
  • Confusing navigation or layout
  • Too much information / hard to scan
  • Needed information wasn't available
  • Something else got in the way
Q06
AI Interview

Reconstruct exactly what happened during this visit: what the respondent was trying to do, the specific page or step where it went smoothly or broke down, and what they expected to happen instead. If they said they couldn't complete their task or picked an obstacle, get concrete detail (what they clicked, searched, or expected) rather than a general complaint. If they completed their task easily, briefly confirm what worked so it isn't accidentally changed later.

Q07
Rating ScaleRequired

How satisfied are you with your experience on the site today?

Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q08
Opinion ScaleRequired

How likely are you to recommend our website to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
Long Text

If there's one thing we could change to make this site easier to use, what would it be?

Q10
Multiple Choice

Which best describes your relationship with (Replace with your company name)?

  • Current customer
  • Considering becoming a customer
  • Former customer
  • Not a customer / just researching
  • Prefer not to say
Q11
Multiple Choice

How often do you visit our website?

  • First time here
  • A few times a month
  • Weekly or more
  • Rarely
  • Prefer not to say
Q12
Message

Thanks for the feedback! We review these responses weekly to fix friction points and prioritize site improvements. No login or purchase required — enjoy the rest of your visit.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated AI follow-up interview step that reconstructs the exact moment a visitor hit friction, rather than stopping at a satisfaction or effort score
  • Combines a task-success check, an effort/difficulty scale, and a multi-select friction-source question so teams can quantify and then explain the drop-off
  • Pairs standard NPS and satisfaction ratings with an open-ended improvement question and segmenting questions (relationship to company, visit frequency) for richer context
  • Ships as a ready-to-field on-site intercept flow with built-in chat-style intro/outro messaging, not just a static question list

SurveyMonkey

Website Feedback Survey Template

A standard fielding-ready website feedback template covering satisfaction and usability questions. It's built on SurveyMonkey's established survey infrastructure with broad distribution and analysis tools, but the question set itself is fixed rather than adaptive.

What it does well

  • Well-established survey platform with strong distribution and reporting tools
  • Simple, quick-to-deploy template for general site feedback
  • Familiar interface for respondents, likely improving completion rates

Where it falls short

  • No adaptive AI follow-up to probe why a specific friction point occurred
  • No voice AI interview option
  • No automated per-response quality scoring or transparent prompt methodology

SurveySparrow

Website Intercept Survey Template

A conversational-style intercept survey template aimed at capturing on-site visitor feedback, in the same category as QuestionPunk's template. It relies on SurveySparrow's chat-like UI for engagement but the flow is a fixed question sequence rather than an adaptive interview.

What it does well

  • Conversational UI designed to feel more engaging than a static form
  • Purpose-built for the website intercept use case
  • Likely supports basic branching logic typical of the platform

Where it falls short

  • No AI-driven follow-up that reconstructs the specific friction moment
  • No voice AI interview capability
  • No transparent, published prompt methodology or automated quality scoring per response

Frequently asked questions

What questions are in the “Website Intercept: Task Success & Friction Survey” template?

The template includes 12 ready-to-use questions, starting with: “Hi! Got 60 seconds? We'd love to know how today's visit to (Replace with your site name) went — your answers help us fix…” · “What brought you to our website today?” · “Were you able to do what you came here to do today?”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 12 questions in about 7 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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