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Website Usability & Task Completion Survey
Measures site visitors' ability to complete tasks, evaluates navigation ease, content clarity, visual design, and load speed, and identifies specific usability barriers. Suitable for intercept or post-visit deployment on any website.
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Website Usability & Task Completion Survey
Welcome, and thank you for taking a few minutes to share your feedback. This survey asks about your experience on our website during this visit. It should take approximately 10 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest impressions. All responses are anonymous and will be reported only in aggregate to help us improve the site. Please click 'Next' to begin.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
18 questions · ~9 min
Q01
Multiple Choice
What device are you currently using to browse this site?
- Desktop or laptop
- Smartphone
- Tablet
Q02
Opinion Scale
Before this visit, how familiar were you with this site?
Scale: 1 – 7
Min:Not at all familiarMax:Extremely familiar
Q03
Multiple Choice
Which part of the site did you mainly use during this visit?
- Home page
- Product or service details
- Pricing or plans
- Support or help content
- Blog or resources
- Checkout or sign-up
- Account or profile
- Other
Q04
Long Text
What were you trying to accomplish on the site during this visit?
Q05
Multiple Choice
Were you able to complete your primary task during this visit?
- Yes, completely
- Partly
- No
Q06
Opinion Scale
How easy or difficult was it to find what you needed during this visit?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q07
Opinion Scale
How would you rate the ease of navigating between pages and sections?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q08
Opinion Scale
How would you rate the visual clarity of the site's layout and design?
Scale: 1 – 7
Min:Very unclearMax:Very clear
Q09
Opinion Scale
How relevant was the site's content to what you were looking for?
Scale: 1 – 7
Min:Not at all relevantMax:Extremely relevant
Q10
Opinion Scale
How would you rate the speed at which pages loaded during this visit?
Scale: 1 – 7
Min:Very slowMax:Very fast
Q11
Multiple Choice
Which of the following, if any, made your experience difficult? Select all that apply.
- Couldn't find the right menu or link
- Labels or headings were unclear
- Search didn't return helpful results
- Too many options on a page
- Layouts changed unexpectedly between pages
- Links or buttons were hard to see or tap
- I encountered an error or broken link
- Nothing felt difficult
Q12
Long Text
Was any content on the site missing or unclear for your needs? If so, please describe.
Q13
Opinion Scale
Overall, how satisfied are you with your experience on this site during this visit?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q14
Opinion Scale
How likely are you to return to this site in the future?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q15
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience on this site?
Q16
AI Interview
You've shared some thoughts about your visit — I'd like to understand a bit more about what shaped your experience. What stood out most to you, positively or negatively?
Q17
Dropdown
What is your age?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q18
Dropdown
In which region do you live?
- Africa
- Asia
- Europe
- North America
- Oceania
- South America
- Prefer not to say
Message
Thank you for your time — your feedback helps us improve the site experience for everyone.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Website Usability & Task Completion Survey” template?
The template includes 18 ready-to-use questions, starting with: “What device are you currently using to browse this site?” · “Before this visit, how familiar were you with this site?” · “Which part of the site did you mainly use during this visit?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 18 questions in about 9 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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