Q01
Message
All templatesCustomer Experience
Website Feedback Survey
Find out why visitors came, whether they got it done, and what nearly stopped them. A short intercept-style survey with task success, effort, and trust measures — plus an AI follow-up that turns 'couldn't find it' into the exact page and word they were looking for.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
9 questions · ~6 min
Q02
Multiple ChoiceRequired
What brought you to the site today?
- Researching the product before buying
- Comparing you against alternatives
- Looking for pricing
- Getting support or documentation
- Just browsing
Q03
Multiple ChoiceRequired
Did you accomplish what you came for?
- Yes, completely
- Partially
- No
Q04
Opinion ScaleRequired
How easy was it to find what you were looking for?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q05
Opinion ScaleRequired
How would you rate the look and feel of the site?
Scale: 1 – 7
Min:Dated and clutteredMax:Modern and clear
Q06
Opinion ScaleRequired
How much do you trust this site with your business, based on what you've seen?
Scale: 1 – 7
Min:Not at allMax:Completely
Q07
AI Interview
If they didn't fully accomplish their goal: reconstruct the failure — what they searched or clicked, the exact information they needed, and where they expected to find it. If they succeeded: what almost stopped them, and what they'd tell the site's owner to change first. Also probe the trust rating: which specific element raised or lowered it (design, pricing clarity, reviews, security signals).
Q08
Short Text
If you could change one thing about the site, what would it be?
Q09
Message
Thank you! Your feedback goes to the team with a weekly themed summary — the fastest-moving items come from exactly this survey.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goal-based from the first question — why they came and whether they got it done — not just a satisfaction star
- Failure cases get reconstructed by the AI down to the exact page and words the visitor was hunting for
- Findability, visual appeal, and trust are measured separately, so you know which lever is broken
- A weekly themed summary turns raw comments into a prioritized fix list automatically
SurveyMonkey
Website Feedback Survey TemplateExpert-certified, used 27,000+ times, with 8 concrete pre-written questions spanning needs-met, findability, visual appeal, trust, and NPS-style recommendation. Strong on distribution breadth and reporting, but every question is fixed and static with no adaptive probing on low scores.
What it does well
- Ships 8 ready-to-use, well-worded questions covering needs, findability, time-to-find, visual appeal, clarity, trust, and likelihood to recommend
- Multi-channel distribution built in (email, website embed, SMS, social, QR, offline)
- Automatic results summaries, filters, custom dashboards, crosstab reports, and text analysis on responses
- Out-of-the-box themes, accessible color palettes, custom fonts and branding
Where it falls short
- Static question list with no adaptive AI follow-up when a respondent reports a bad experience or a low score
- The single open-ended 'other comments' box is the only qualitative capture; no conversational probing to get the 'why'
- No attention/quality checks described to filter low-effort or bot responses
- No transparent AI prompt or interviewer logic shown; respondent gets a form, not an interview
Typeform
Website Feedback Survey TemplateConversational one-question-at-a-time form covering satisfaction, findability, navigation, purpose, and return/recommend, with rule-based conditional branching (e.g., a dissatisfied visitor is asked what they were searching for). Branching is fixed logic jumps, not generative AI follow-up, and there is no built-in analysis/reporting layer.
What it does well
- Conversational, one-question-at-a-time format that drives higher completion rates
- Rule-based conditional logic branches on satisfaction/findability (e.g., unhappy visitors asked what they searched for; happy visitors asked what impressed them)
- Fully customizable text, colors, and logos; works well on every device
- Integrations push responses into Google Sheets, Slack, analytics, plus 300+ tools
Where it falls short
- Branching is pre-authored logic jumps, not generative AI that composes a genuinely new follow-up from the answer
- Relies on downstream tools (Sheets, analytics) for analysis; no native auto-generated report or theme summary
- No attention checks or response-quality gating described
- No consent or transparent interviewer prompt surface; purely a styled form
QuestionPro
Website Feedback Survey TemplateA thorough website feedback questionnaire rating various site aspects. Strong coverage of the rating dimensions; everything is a scale, so a visitor who failed to find something never gets to explain what they were hunting for.
What it does well
- Comprehensive aspect-by-aspect website rating coverage
- Curated by a research-specialist platform, customizable
- Free to deploy with standard reporting
Where it falls short
- No goal-based flow asking why the visitor came and whether they succeeded
- Failure cases aren't reconstructed — no probe for the missing page or term
- Ratings without an AI follow-up leave the 'what to fix' ambiguous
Frequently asked questions
What questions are in the “Website Feedback Survey” template?
The template includes 9 ready-to-use questions, starting with: “Got 6 minutes? Tell us how the site worked for you today — especially if something was confusing. Your responses are com…” · “What brought you to the site today?” · “Did you accomplish what you came for?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 9 questions in about 6 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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