브랜드 인식 IQ: 인지도, 인식 및 충성도

고객과 잠재 고객이 실제로 회사의 마케팅을 어떻게 경험하는지를 측정합니다 — 어떤 채널이 효과적인지, 메시지가 명확하고 차별화되어 있는지, 브랜드의 특성이 어떻게 전달되는지를 파악합니다. AI 후속 인터뷰는 숫자에서 멈추지 않고 명확성 및 차별성 점수 뒤에 있는 '이유'를 파고듭니다.

Captures why donors gave to a specific fundraising or political campaign, how smooth the giving experience felt, and how likely they are to give again — with an AI follow-up that digs into the real reasons behind a donor's likelihood-to-repeat score instead of a generic satisfaction rating. Built for nonprofits, campaigns, and cause marketers running donation drives.

Tests how a specific ad lands — attention, message clarity, believability, likability, and purchase intent — plus which creative elements actually stick. An AI follow-up interview digs into the 'why' behind the intent score so you're not left guessing from numbers alone. Built for brand and creative teams pre- or post-launch.

Tracks the full brand funnel — unaided and aided awareness, consideration, trial, usage, and recommendation — benchmarked against named competitors. An AI follow-up interview digs into where respondents actually drop out of the funnel and why, going beyond the numbers to the specific moment consideration stalled. Built for brand and marketing teams running quarterly brand health trackers.

Measures the core drivers of brand strength — unaided and aided awareness, familiarity, consideration, attribute perceptions, and likelihood to recommend — benchmarked against named competitors. An AI follow-up interview probes why respondents rate the brand as they do, surfacing the perceptions behind the numbers for marketing and brand teams running health trackers.

Tracks how your brand is perceived on key attributes like trust, quality, and value, and identifies which of those attributes actually drive choice through a best-worst trade-off exercise. An AI follow-up interview digs into the story behind the respondent's lowest-rated attribute. Built for brand and marketing teams running recurring pulse checks.