Nonprofit & Civic

Donor Feedback and Retention Insights Survey

Captures how donors feel about your communication, transparency, and impact reporting, plus what would make them give again — with an AI follow-up that digs into the real reasons behind their loyalty or hesitation instead of just a score. Built for development and fundraising teams running annual or post-campaign donor check-ins.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분

Q01

메시지

Thank you for supporting our mission! We'd love your honest feedback on your experience as a donor — it helps us serve our cause (and you) better. Your responses are completely confidential and anonymized. This should take about 4-5 minutes.

Q02

객관식필수

In the past 12 months, how often have you donated to our organization?

This is my first gift
Once
2-3 times
4 or more times, or a recurring monthly gift

Q03

매트릭스필수

How much do you agree with each statement about your experience as a donor?

5개 행 × 5개 열

It's easy to make a donation
I understand how my donations are being used
I receive timely updates on the impact of my gifts
I feel recognized and appreciated for my support
Communications from the organization feel relevant to me

열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree

Q04

의견 척도필수

How confident are you that your donations are creating the impact you intended?

척도: 1 – 5

최소:Not confident at all최대:Extremely confident

Q05

최선·최악 선택형(MaxDiff)

Which of these would most and least influence whether you donate again?

More frequent updates on program impact
Faster or clearer tax receipts
Ability to designate my gift to a specific program
A simpler online donation process
Personal outreach or thank-you from staff
Recognition (donor wall, newsletter mention, etc.)
Matching gift opportunities

세트별 최선·최악 선택최선:Most influential최악:Least influential

Q06

의견 척도필수

How likely are you to recommend supporting our organization to a friend or colleague?

척도: 0 – 10

최소:Not at all likely최대:Extremely likely

Q07

AI 인터뷰

Probe the reasoning behind the respondent's recommendation likelihood score and their confidence in impact. If the score is high, ask what specific moment or communication made them feel most connected to the cause. If the score is low or mid-range, find out what's causing hesitation — trust, communication gaps, or lack of visible impact — and ask what would need to change for them to feel differently. Anchor on concrete examples, not general sentiment.

Q08

객관식

How would you most prefer to hear updates from us about the impact of your giving?

Email newsletter
Text message updates
Social media
Phone call or personal note from staff
Annual printed report

Q09

장문형

Is there anything else about your experience as a donor you'd like us to know?

Q10

객관식

Which age range do you fall into?

Under 25
25-34
35-44
45-54
55-64
65 or older
Prefer not to say

Q11

객관식

Which range best reflects your total giving to us in the past 12 months?

Under $50
$50-$249
$250-$999
$1,000-$4,999
$5,000 or more
Prefer not to say

Q12

메시지

Thank you for sharing your feedback! Your responses will be reviewed by our development team to shape how we communicate with and recognize donors like you going forward.

포함된 기능

AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

Goes beyond a single loyalty score with an AI follow-up interview that probes the actual reasoning behind a donor's likelihood-to-recommend rating, surfacing the 'why' behind hesitation or loyalty.
Combines structured measurement (matrix agreement statements, opinion scales, MaxDiff trade-off ranking) with open-ended and adaptive follow-up, giving both quantifiable trend data and qualitative depth in one flow.
Includes on-brand chat messages that frame the ask and close the loop by telling donors their feedback will be reviewed by the development team, reinforcing trust and transparency.
Captures practical segmentation data (donation frequency, giving range, age range, preferred communication channel) so fundraising teams can act on results by donor segment, not just aggregate scores.

Jotform

Donor Feedback Survey Form Template

A ready-to-use, static form template built on Jotform's general form-builder platform, easily customized with their drag-and-drop editor. It's a straightforward feedback form rather than a structured research instrument with built-in analysis logic. Good for quick deployment but leaves interpretation and follow-up entirely to the user.

잘하는 점

Fast to deploy and customize via Jotform's drag-and-drop builder
Familiar, widely-used form platform with broad integrations
Simple layout likely reduces respondent drop-off

아쉬운 점

Static question set with no adaptive AI follow-up to probe donor reasoning
No automated per-response quality scoring or generated insights report
No documented methodology or transparent prompt logic behind question design

QuestionPro

Nonprofit Donor Feedback Survey Questions + Sample Survey Template

This is more of a sample-questions and guidance page than a single deployable template, aimed at helping nonprofits build their own donor survey. It offers useful question ideas for a nonprofit audience but requires assembly into a fielding-ready instrument on QuestionPro's platform. Depth of qualitative insight depends on how many open-ended items the user manually adds.

잘하는 점

Nonprofit-specific question examples tailored to donor context
Backed by an established enterprise survey platform with broad analytics tooling
Flexible for building a custom version rather than a rigid one-size-fits-all form

아쉬운 점

No adaptive AI interview capability to dig into reasons behind scores
Page reads as a guide/question bank rather than a ready-to-field survey
No transparent prompt-level methodology or automated quality scoring per response

SurveyMonkey

Donor Feedback Survey Template: Ask Smart Questions to Improve Every Event

A pre-built, fielding-ready template on a well-known survey platform, framed partly around event-based donor feedback. It offers solid standard question types and reporting dashboards but is fundamentally a static questionnaire. Any follow-up on 'why' behind a rating would need to be manually scripted as additional fixed questions.

잘하는 점

Established platform with reliable distribution and reporting dashboards
Ready-to-use template reduces setup time
Wide familiarity among respondents and survey admins

아쉬운 점

No adaptive AI follow-up questioning — all questions are fixed at design time
No automated quality scoring of individual responses
No published transparency into how questions or scoring logic were derived

SurveySparrow

Charity Donor Feedback Survey

A conversational-style, fielding-ready template designed for charities, likely leveraging SurveySparrow's chat-like UI for a friendlier feel. It's still a fixed question sequence rather than a genuinely adaptive interview that changes based on what a donor says. Useful for tone and engagement, less so for deep qualitative probing.

잘하는 점

Conversational UI likely improves completion rates versus traditional forms
Purpose-built for charity/nonprofit audiences
Mobile-friendly, chat-like presentation

아쉬운 점

Conversational styling is not the same as true adaptive AI follow-up based on respondent answers
No automated per-response quality scoring
No voice AI interview option or transparent prompt documentation

자주 묻는 질문